Great morning shows sound spontaneous, conversational, fun, and occasionally a little dangerous. But behind the scenes, the best ones are highly organized. “Winging it” is not a strategic plan. It’s what chickens do. Here are the essentials for building a morning show that listeners want to make part of their daily routine.
Videos
Management
Andy Meadows explains why programming a music subgenre takes more judgment and research than mainstream formats, and how market-level song data can make the work more focused. Using his experience with Texas Red Dirt and Americana radio, he shows how audience listening data can help stations identify rising artists, avoid overplaying obscure tracks, and make smarter choices about concerts and promotions.
Andy Meadows explains why programming a music subgenre takes more judgment and research than mainstream formats, and how market-level song data can make the work more focused. Using his experience with Texas Red Dirt and Americana radio, he shows how audience listening data can help stations identify rising artists, avoid overplaying obscure tracks, and make smarter choices about concerts and promotions.
Programming
Don’t be afraid. Radio isn’t brain surgery. If you screw up a segment, the patient won’t die. Your career isn’t a self-driving car. If you’re stuck, guess what? It’s because you’re not pushing. Book the guest. Write the promo. Try the weird bit you’ve been too scared to pitch. The first shove will feel heavy, but once you’ve got momentum, you’ll be unstoppable.
Don’t be afraid. Radio isn’t brain surgery. If you screw up a segment, the patient won’t die. Your career isn’t a self-driving car. If you’re stuck, guess what? It’s because you’re not pushing. Book the guest. Write the promo. Try the weird bit you’ve been too scared to pitch. The first shove will feel heavy, but once you’ve got momentum, you’ll be unstoppable.
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Digital
Many radio station websites still struggle to provide the basic information these systems need to understand and recommend them. Start with the obvious. Does your website clearly identify your station's name, call letters, frequency, format, and the communities you serve?
Many radio station websites still struggle to provide the basic information these systems need to understand and recommend them. Start with the obvious. Does your website clearly identify your station's name, call letters, frequency, format, and the communities you serve?
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
