It's much easier for a prospect to dismiss or say no to a nameless voice on the phone or a faceless email signature than it is to reject someone they've formed a connection with. Dale Carnegie knew this when he wrote in How to Win Friends and Influence People that "a person's name is to that person the sweetest and most important sound in any language."
Videos
Management
Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com. Here are a few current job openings this week across departments: On-Air & Program Director Brainerd, GSelector & Selector Support Specialist REMOTE, Multimedia Account Rep Greenville, South Carolina, Morning Co-Host Pittston, Pennsylvania and more.
Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com. Here are a few current job openings this week across departments: On-Air & Program Director Brainerd, GSelector & Selector Support Specialist REMOTE, Multimedia Account Rep Greenville, South Carolina, Morning Co-Host Pittston, Pennsylvania and more.
Programming
Think: HWSS. Look at each topic through what is Hard, Weird, Scary, or Stupid. Or the opposites: What is Easy, Ridiculously Normal, Joyful, Or Smart? Use the extremes to find creativity. When you’re stuck, push to the extremes. What’s the HARDEST thing about this topic? What’s the WEIRDEST angle? What’s the SCARIEST implication? Extremes create interest.
Think: HWSS. Look at each topic through what is Hard, Weird, Scary, or Stupid. Or the opposites: What is Easy, Ridiculously Normal, Joyful, Or Smart? Use the extremes to find creativity. When you’re stuck, push to the extremes. What’s the HARDEST thing about this topic? What’s the WEIRDEST angle? What’s the SCARIEST implication? Extremes create interest.
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
Somehow, we’ve gotten away from the creative side of the creative.
Somehow, we’ve gotten away from the creative side of the creative.
Digital
If your website hasn't been updated lately, chances are it's doing exactly what dead air does—sending people somewhere else. Today's website isn't an online brochure. It's your station's 24/7 personality, promotion department, contest machine, streaming hub, podcast library, and sales assistant.
If your website hasn't been updated lately, chances are it's doing exactly what dead air does—sending people somewhere else. Today's website isn't an online brochure. It's your station's 24/7 personality, promotion department, contest machine, streaming hub, podcast library, and sales assistant.
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
