If I were putting this together at a station today, I’d start with one question for local business owners. “If one of our listeners walked into your place Saturday with $30 and somebody on their Christmas list, what would you show them?”

Videos

Management

Andy Meadows examines why radio’s traditional hierarchy of major, medium, and small markets is losing relevance, especially as staffing, compensation, and station finances diverge from market size. Drawing on his small-market experience and consulting work, he argues that talent can use big-market standards anywhere and encourages radio professionals to broaden their job searches.
Andy Meadows examines why radio’s traditional hierarchy of major, medium, and small markets is losing relevance, especially as staffing, compensation, and station finances diverge from market size. Drawing on his small-market experience and consulting work, he argues that talent can use big-market standards anywhere and encourages radio professionals to broaden their job searches.

Programming

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Olivia Rodrigo "Take Me Home (4 Christmas)" Hot AC/Holiday, Lil Baby "Mr. Do Something" Rhythmic/Urban, Kings of Leon "Rose" Rock/Alternative, Mack Geiger "Dying In This House" Country and more!
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Olivia Rodrigo "Take Me Home (4 Christmas)" Hot AC/Holiday, Lil Baby "Mr. Do Something" Rhythmic/Urban, Kings of Leon "Rose" Rock/Alternative, Mack Geiger "Dying In This House" Country and more!

Promotions

SALES

Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.

Digital

A Christmas logo and a prominent “Listen Live” button are a good start. But the people tuning in also want to know where to see the lights, when Santa’s coming to town, and whether you’ll play the song their dad used to sing while he put up the tree. Here are ten ways to give listeners a part in your Christmas programming and give local businesses a reason to get involved.
A Christmas logo and a prominent “Listen Live” button are a good start. But the people tuning in also want to know where to see the lights, when Santa’s coming to town, and whether you’ll play the song their dad used to sing while he put up the tree. Here are ten ways to give listeners a part in your Christmas programming and give local businesses a reason to get involved.

ENGINEERING

Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
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