Every radio station has a show that seems to carry more influence than the others. It might be the morning show that's been part of the community for years, an afternoon personality with a loyal following, or a local talk show that gets people discussing what's happening around town. These shows have something valuable that a station website often struggles to build on its own: a daily relationship with an audience.

Videos

Management

Andy Meadows explains why programming a music subgenre takes more judgment and research than mainstream formats, and how market-level song data can make the work more focused. Using his experience with Texas Red Dirt and Americana radio, he shows how audience listening data can help stations identify rising artists, avoid overplaying obscure tracks, and make smarter choices about concerts and promotions.
Andy Meadows explains why programming a music subgenre takes more judgment and research than mainstream formats, and how market-level song data can make the work more focused. Using his experience with Texas Red Dirt and Americana radio, he shows how audience listening data can help stations identify rising artists, avoid overplaying obscure tracks, and make smarter choices about concerts and promotions.

Programming

Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Lisa "Tarantino" Hot AC/Top 40, Anderson .Paak "Airbender" Rhythmic/Urban, girl in red "Missing Person" Rock/Alternative, Max McNown "Not Falling Out" Country and more!
Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Lisa "Tarantino" Hot AC/Top 40, Anderson .Paak "Airbender" Rhythmic/Urban, girl in red "Missing Person" Rock/Alternative, Max McNown "Not Falling Out" Country and more!

Promotions

SALES

Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.

Digital

Many radio station websites still struggle to provide the basic information these systems need to understand and recommend them. Start with the obvious. Does your website clearly identify your station's name, call letters, frequency, format, and the communities you serve?
Many radio station websites still struggle to provide the basic information these systems need to understand and recommend them. Start with the obvious. Does your website clearly identify your station's name, call letters, frequency, format, and the communities you serve?

ENGINEERING

Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
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