Radio stations spend thousands of dollars trying to reach potential listeners online, on social media, and through digital advertising. Yet many stations overlook one of the simplest and most affordable promotional tools available: the local newspaper.
Videos
Management
In this episode, host and radio consultant Andy Meadows explores the future of radio studios in 2030, focusing on technological advancements, design changes, and how cloud-based systems will reshape the industry. Meadows also shares the results from result Radio Update polls about station imaging and website redesigns.
In this episode, host and radio consultant Andy Meadows explores the future of radio studios in 2030, focusing on technological advancements, design changes, and how cloud-based systems will reshape the industry. Meadows also shares the results from result Radio Update polls about station imaging and website redesigns.
Programming
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Beyonce "Morning Dew" Top 40/Rhythmic, Ken Carson "deaf note" Rhythmic/Urban, Rico Nasty "You Can't Run From Me" Rock/Alternative, Riley Green "Go Again" Country, Charley Crockett "The Hallelujah Trail" Alt Country, Tiffany Hudson "The Lord Is Here" Contemporary Christian & Religious.
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Beyonce "Morning Dew" Top 40/Rhythmic, Ken Carson "deaf note" Rhythmic/Urban, Rico Nasty "You Can't Run From Me" Rock/Alternative, Riley Green "Go Again" Country, Charley Crockett "The Hallelujah Trail" Alt Country, Tiffany Hudson "The Lord Is Here" Contemporary Christian & Religious.
Promotions
The Breadwinner opened in theaters over the weekend. Ahead of the release Bargatze promoted a special ‘Nate Rate’ lowered ticket price he negotiated with some of the major theater chains to make the film affordable enough to bring the whole family. Which begs the question, could radio stations do something similar within their markets to create their own version of the Nate Rate?
The Breadwinner opened in theaters over the weekend. Ahead of the release Bargatze promoted a special ‘Nate Rate’ lowered ticket price he negotiated with some of the major theater chains to make the film affordable enough to bring the whole family. Which begs the question, could radio stations do something similar within their markets to create their own version of the Nate Rate?
SALES
Let's face it, most sales advice out there is just rehashed fluff. But there are a few under-the-radar pros who've been quietly changing the game. These are the writers, trainers, and salespeople whose sage advice will actually help you close more deals.
Let's face it, most sales advice out there is just rehashed fluff. But there are a few under-the-radar pros who've been quietly changing the game. These are the writers, trainers, and salespeople whose sage advice will actually help you close more deals.
Digital
I still visit station websites that look almost identical to how they did 10 or even 20 years ago. They've collected layer after layer of features, sidebars, widgets, logos, and promotions until the original design disappeared beneath years of patches.
I still visit station websites that look almost identical to how they did 10 or even 20 years ago. They've collected layer after layer of features, sidebars, widgets, logos, and promotions until the original design disappeared beneath years of patches.
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
