Country remains one of radio’s great success stories. You’ll find Country stations in major metros, small towns, the South, Midwest, West—and plenty of places where the nearest cowboy is selling insurance. Why does the format travel so well? Because Country isn’t merely a collection of songs. It’s a relationship with a lifestyle and the people living it.
Videos
Management
In this episode, host and radio consultant Andy Meadows explores how radio can adapt to the digital age by reevaluating traditional content that listeners now get on their phones like weather and traffic. He also discusses the value of topical news, emphasizing the importance of personalized, local, and exclusive content to stay relevant.
In this episode, host and radio consultant Andy Meadows explores how radio can adapt to the digital age by reevaluating traditional content that listeners now get on their phones like weather and traffic. He also discusses the value of topical news, emphasizing the importance of personalized, local, and exclusive content to stay relevant.
Programming
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Tate McRae "Housewife" Hot AC/Top 40, Lucki "what it is" Rhythmic/Urban, Fontaines D.C. "Japan" Rock/Alternative, Zach Bryan "Lies" Country/Alt Country.
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Tate McRae "Housewife" Hot AC/Top 40, Lucki "what it is" Rhythmic/Urban, Fontaines D.C. "Japan" Rock/Alternative, Zach Bryan "Lies" Country/Alt Country.
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Digital
Imagine one of your advertisers receiving an email from their sales rep asking them to use a new link to pay this month’s invoice. The name is right, the station logo is there, and the message sounds like someone they’ve worked with for years. Except your sales rep didn’t send it.
Imagine one of your advertisers receiving an email from their sales rep asking them to use a new link to pay this month’s invoice. The name is right, the station logo is there, and the message sounds like someone they’ve worked with for years. Except your sales rep didn’t send it.
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
