Besides being a fan of the tune myself, as are my daughters who request Alexa to play the tune on repeat daily, I’m also fascinated by ‘Choosin’ Texas’ because it’s a great case study for how music is consumed today. Here are a few of the lessons radio should learn from this huge hit song.
Videos
Management
Sooner or later, every radio station has a bad day. A promotion results in an injury. A personality gets arrested. Someone says something spectacularly stupid on the air. A contest goes sideways. An employee posts something inappropriate. Or a station vehicle suddenly appears on the evening news—and not because you donated it to charity.
Sooner or later, every radio station has a bad day. A promotion results in an injury. A personality gets arrested. Someone says something spectacularly stupid on the air. A contest goes sideways. An employee posts something inappropriate. Or a station vehicle suddenly appears on the evening news—and not because you donated it to charity.
Programming
Here are a few of the songs we’re watching this week. Taylor Swift "Patient Zero" Hot AC/Top 40, Dolly Babe "Pink Blush" Rhythmic/Urban, Phoebe Bridgers "On Video" Alternative, Nickelback "Make Me Love You" Rock/Alternative, Warren Zeiders & Bellah Mae "Overrated" Country
Here are a few of the songs we’re watching this week. Taylor Swift "Patient Zero" Hot AC/Top 40, Dolly Babe "Pink Blush" Rhythmic/Urban, Phoebe Bridgers "On Video" Alternative, Nickelback "Make Me Love You" Rock/Alternative, Warren Zeiders & Bellah Mae "Overrated" Country
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Digital
We spend plenty of airtime saying, “Download our free app,” but often spend little time explaining why. If the entire pitch is that they can listen to the station, we’ve given them only one reason. What else happens after they install it?
We spend plenty of airtime saying, “Download our free app,” but often spend little time explaining why. If the entire pitch is that they can listen to the station, we’ve given them only one reason. What else happens after they install it?
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
