If your listeners are reaching for coffee at 5:00 AM and your morning show doesn’t start until 6:00, you’ve just surrendered an hour of habit-building, companionship, and quarter-hours to someone else. Or worse, to a podcast.
Videos
Management
Yes, we might complain or crack jokes about it, but radio employees are some of the hardest working people in the world. Here’s why.
Yes, we might complain or crack jokes about it, but radio employees are some of the hardest working people in the world. Here’s why.
Programming
Worry less about being short and more about not wasting the audience’s time. It’s more important to be efficient than short. Short for the sake of short is stupid. If you need three minutes to tell a story right, take three minutes. But if you’re rambling for three minutes when you could have done it in one? That’s the problem.
Worry less about being short and more about not wasting the audience’s time. It’s more important to be efficient than short. Short for the sake of short is stupid. If you need three minutes to tell a story right, take three minutes. But if you’re rambling for three minutes when you could have done it in one? That’s the problem.
Promotions
The Breadwinner opened in theaters over the weekend. Ahead of the release Bargatze promoted a special ‘Nate Rate’ lowered ticket price he negotiated with some of the major theater chains to make the film affordable enough to bring the whole family. Which begs the question, could radio stations do something similar within their markets to create their own version of the Nate Rate?
The Breadwinner opened in theaters over the weekend. Ahead of the release Bargatze promoted a special ‘Nate Rate’ lowered ticket price he negotiated with some of the major theater chains to make the film affordable enough to bring the whole family. Which begs the question, could radio stations do something similar within their markets to create their own version of the Nate Rate?
SALES
If you’re an ambitious, hard-working, outgoing person, who wants to hit bonuses, rack up commissions, and not be tied down to a desk, you just might have found your dream job.
If you’re an ambitious, hard-working, outgoing person, who wants to hit bonuses, rack up commissions, and not be tied down to a desk, you just might have found your dream job.
Digital
After three years of tracking media consumption habits, the report found that while most digital platforms continue to attract large audiences, many are struggling to maintain the loyalty and engagement they once enjoyed. Radio, meanwhile, remains remarkably stable.
After three years of tracking media consumption habits, the report found that while most digital platforms continue to attract large audiences, many are struggling to maintain the loyalty and engagement they once enjoyed. Radio, meanwhile, remains remarkably stable.
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
