Over the years, I've heard thousands of radio stations around the world. Many had similar music. Similar contests. Similar jingles. Similar voices. Some even used the same syndicated features. Yet a handful of stations sounded unmistakably unique. You knew it was them within seconds. That's not luck.
Videos
Management
Industry-wide with revenue projections going the opposite way of cost-of-living increases, it’s highly unlikely that radio’s staffing shortages are going to change anytime soon for the majority of stations. Luckily, with recent advancements there are more ways than ever to run radio stations with a skeleton crew. Here are some of the keys to doing that successfully.
Industry-wide with revenue projections going the opposite way of cost-of-living increases, it’s highly unlikely that radio’s staffing shortages are going to change anytime soon for the majority of stations. Luckily, with recent advancements there are more ways than ever to run radio stations with a skeleton crew. Here are some of the keys to doing that successfully.
Programming
Challenge yourself to rephrase content to be more efficient. It isn’t about the length, but about mastering the art of brevity. Don’t just trim words. Reconstruct sentences. Can you say it better in half the words? Can you make it stronger by making it shorter?
Challenge yourself to rephrase content to be more efficient. It isn’t about the length, but about mastering the art of brevity. Don’t just trim words. Reconstruct sentences. Can you say it better in half the words? Can you make it stronger by making it shorter?
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
It's much easier for a prospect to dismiss or say no to a nameless voice on the phone or a faceless email signature than it is to reject someone they've formed a connection with. Dale Carnegie knew this when he wrote in How to Win Friends and Influence People that "a person's name is to that person the sweetest and most important sound in any language."
It's much easier for a prospect to dismiss or say no to a nameless voice on the phone or a faceless email signature than it is to reject someone they've formed a connection with. Dale Carnegie knew this when he wrote in How to Win Friends and Influence People that "a person's name is to that person the sweetest and most important sound in any language."
Digital
Every station wants bigger ratings. The smartest stations also want bigger databases. Why? Because algorithms change. Social media comes and goes. Streaming services compete for attention. But an email address, mobile number, or app user who has chosen to hear from your station is one of the most valuable marketing assets you own.
Every station wants bigger ratings. The smartest stations also want bigger databases. Why? Because algorithms change. Social media comes and goes. Streaming services compete for attention. But an email address, mobile number, or app user who has chosen to hear from your station is one of the most valuable marketing assets you own.
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
