Fall is radio’s annual reminder that hope is not a strategy. You can’t wait until the ratings arrive and then decide what you should have done three months earlier. Before September gets away from you, build a Fall Strategic Plan designed to increase Cume, listening occasions, TSL, and Top-of-Mind awareness. Here are ten places to start.
Videos
Management
In this episode, Andy Meadows analyzes the impact of Jelly Roll's joke about President Trump on his music consumption and discusses how radio stations should respond to artist scandals. The conversation emphasizes data-driven decisions, the importance of context, and strategic responses to public controversies.
In this episode, Andy Meadows analyzes the impact of Jelly Roll's joke about President Trump on his music consumption and discusses how radio stations should respond to artist scandals. The conversation emphasizes data-driven decisions, the importance of context, and strategic responses to public controversies.
Programming
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Miley Cyrus "Bass Persuades" Hot AC/Top 40, Adela "Nicole Kidman" Hot AC/Top 40, Beyonce (Timbaland Remix) "Get Me Bodied" Rhythmic/Urban, President "Sleepwalker" Rock/Alternative, Kane Brown f/Shania Twain "Boots" Country and more!
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Miley Cyrus "Bass Persuades" Hot AC/Top 40, Adela "Nicole Kidman" Hot AC/Top 40, Beyonce (Timbaland Remix) "Get Me Bodied" Rhythmic/Urban, President "Sleepwalker" Rock/Alternative, Kane Brown f/Shania Twain "Boots" Country and more!
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
Remember, your job isn't to convince your prospects to buy, it’s to help them convince themselves. So how do you do that? By asking the right questions.
Remember, your job isn't to convince your prospects to buy, it’s to help them convince themselves. So how do you do that? By asking the right questions.
Digital
Think beyond whether you like the design of the homepage. What role do you actually want the website to play for the station? Do you want listeners coming back every morning for local news? Checking high school football scores on Friday night? Finding community events? Entering contests? Listening to the station?
Think beyond whether you like the design of the homepage. What role do you actually want the website to play for the station? Do you want listeners coming back every morning for local news? Checking high school football scores on Friday night? Finding community events? Entering contests? Listening to the station?
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
