Think: HWSS. Look at each topic through what is Hard, Weird, Scary, or Stupid. Or the opposites: What is Easy, Ridiculously Normal, Joyful, Or Smart? Use the extremes to find creativity. When you’re stuck, push to the extremes. What’s the HARDEST thing about this topic? What’s the WEIRDEST angle? What’s the SCARIEST implication? Extremes create interest.
Videos
Radio Influencers: Season 3 Ep 31
Persuading for Profits: The Ice Cream Funnel with Martin Messier
Video Tips & Tricks: Getting More Out of a Single Shoot
Video Tips & Tricks: Rick Beato's Podcast
Management
Radio was well represented this year at the Texas Association of Broadcasters annual convention, in radio-specific sessions, at the awards ceremonies and in the exhibit hall with vendors selling products and services relevant to radio.
Radio was well represented this year at the Texas Association of Broadcasters annual convention, in radio-specific sessions, at the awards ceremonies and in the exhibit hall with vendors selling products and services relevant to radio.
Programming
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Montgomery, Alabama, Urban/R&B: Lil Baby "Dead Fresh."
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Montgomery, Alabama, Urban/R&B: Lil Baby "Dead Fresh."
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
Somehow, we’ve gotten away from the creative side of the creative.
Somehow, we’ve gotten away from the creative side of the creative.
Digital
Over the years, I've probably had the same conversation with dozens of radio stations. We'll be talking about their website, local news, or ways to increase traffic, and I'll ask, "How many local pictures do you have in your media library?”
Over the years, I've probably had the same conversation with dozens of radio stations. We'll be talking about their website, local news, or ways to increase traffic, and I'll ask, "How many local pictures do you have in your media library?”
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.