A Christmas logo and a prominent “Listen Live” button are a good start. But the people tuning in also want to know where to see the lights, when Santa’s coming to town, and whether you’ll play the song their dad used to sing while he put up the tree. Here are ten ways to give listeners a part in your Christmas programming and give local businesses a reason to get involved.

Videos

Management

Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com. Here are a few current job openings this week across departments: Host & Multimedia Content Creator Dubuque IA, Director of Audience Development Seattle WA.
Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com. Here are a few current job openings this week across departments: Host & Multimedia Content Creator Dubuque IA, Director of Audience Development Seattle WA.

Programming

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Gracie Abrams "Here You Come, There You Go" Hot AC/Top 40, BigXthaPlug & Loe Shimmy "I Like It" Rhythmic/Urban, Dominic Fike "Casting Call" Rock/Alternative, Hardy "By God" Country, Kaitlin Butts "The Bartender" Alt Country/Country and more!
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Gracie Abrams "Here You Come, There You Go" Hot AC/Top 40, BigXthaPlug & Loe Shimmy "I Like It" Rhythmic/Urban, Dominic Fike "Casting Call" Rock/Alternative, Hardy "By God" Country, Kaitlin Butts "The Bartender" Alt Country/Country and more!

Promotions

SALES

Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.
Over 25 years of tracking changes in local media, nothing compares with the speed and magnitude of change in the past four—or what is coming during the next four. At Borrell, we first spotted something different in our 2025 forecasts. Our newest update this October will highlight an acceleration of that transformative trend.

Digital

Every radio station has a show that seems to carry more influence than the others. It might be the morning show that's been part of the community for years, an afternoon personality with a loyal following, or a local talk show that gets people discussing what's happening around town. These shows have something valuable that a station website often struggles to build on its own: a daily relationship with an audience.
Every radio station has a show that seems to carry more influence than the others. It might be the morning show that's been part of the community for years, an afternoon personality with a loyal following, or a local talk show that gets people discussing what's happening around town. These shows have something valuable that a station website often struggles to build on its own: a daily relationship with an audience.

ENGINEERING

Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
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