Every station wants bigger ratings. The smartest stations also want bigger databases. Why? Because algorithms change. Social media comes and goes. Streaming services compete for attention. But an email address, mobile number, or app user who has chosen to hear from your station is one of the most valuable marketing assets you own.
Videos
Management
Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com. Here are a few current job openings this week across departments: Staff Engineer Houston, Texas, Director of Sales Great Falls, Montana, Associate Producer The Clay & Buck Show New York, New York and more!
Click the Jobs tab to browse openings or submit a job for free! You can also email your job listing to jobs@radioupdate.com. Here are a few current job openings this week across departments: Staff Engineer Houston, Texas, Director of Sales Great Falls, Montana, Associate Producer The Clay & Buck Show New York, New York and more!
Programming
Radio stations spend thousands of dollars producing commercials for advertisers. Then they promote themselves with a voice reading copy over a music bed. Your station deserves better. The best promos don't just announce what's happening, they create anticipation. They're movie trailers for your station.
Radio stations spend thousands of dollars producing commercials for advertisers. Then they promote themselves with a voice reading copy over a music bed. Your station deserves better. The best promos don't just announce what's happening, they create anticipation. They're movie trailers for your station.
Promotions
What can we do, as a radio community, to help those families in need?
What can we do, as a radio community, to help those families in need?
SALES
It's much easier for a prospect to dismiss or say no to a nameless voice on the phone or a faceless email signature than it is to reject someone they've formed a connection with. Dale Carnegie knew this when he wrote in How to Win Friends and Influence People that "a person's name is to that person the sweetest and most important sound in any language."
It's much easier for a prospect to dismiss or say no to a nameless voice on the phone or a faceless email signature than it is to reject someone they've formed a connection with. Dale Carnegie knew this when he wrote in How to Win Friends and Influence People that "a person's name is to that person the sweetest and most important sound in any language."
Digital
For years, when we talked about getting more people to a radio station website, a lot of the conversation naturally centered around Google. Create good local content, make it search-friendly and give someone looking for that information a chance to find your station. Now AI search is becoming another part of that equation.
For years, when we talked about getting more people to a radio station website, a lot of the conversation naturally centered around Google. Create good local content, make it search-friendly and give someone looking for that information a chance to find your station. Now AI search is becoming another part of that equation.
ENGINEERING
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
Here are some of my thoughts on the best clone mics and what one of my friends had to say about them. Weigh in with your thoughts in the comments, then we’ll narrow this down into a poll in our Radio Update Weekly Wire to settle the debate.
