Content Marketing & Sales

Radio does digital better than other traditional media, though under a different name: Content Marketing. This is traditional radio’s path into the digital age.  The essence of content marketing—good storytelling and engagement—makes radio radio.

Videos

Management

According to our internal data, these are the top ten things you all clicked on this week. If you’d like to create content for Radio Update and get paid for it email submissions@radioupdate.com.
According to our internal data, these are the top ten things you all clicked on this week. If you’d like to create content for Radio Update and get paid for it email submissions@radioupdate.com.

Programming

Here are 10 of the new songs we’re watching this week at Radio Station Consultants across radio formats. Comment and let us know your thoughts.

Promotions

According to Pew Research Center, dads are spending triple the amount of time on child care than what their grandfathers paid. The amount of stay at home dads has gone up significantly. The role of fatherhood has modified.

SALES

Sales leaders are tasked with a complex array of responsibilities that require a strategic approach, deep business insight, and an unwavering focus on both people and processes. By addressing these key areas, they can not only solve immediate problems but also lay the groundwork for sustained success in an ever-evolving industry.
Sales leaders are tasked with a complex array of responsibilities that require a strategic approach, deep business insight, and an unwavering focus on both people and processes. By addressing these key areas, they can not only solve immediate problems but also lay the groundwork for sustained success in an ever-evolving industry.

Digital

ENGINEERING

Based on your online votes, the Electro-Voice RE20 has been selected as the best overall radio on-air studio mic. Plus, just for participating in the process and casting a vote Will Russell from Eastern Shore Radio has won himself a $100 gift certificate and two free passes to Content Camp 2025 (Valued at $398).
Based on your online votes, the Electro-Voice RE20 has been selected as the best overall radio on-air studio mic. Plus, just for participating in the process and casting a vote Will Russell from Eastern Shore Radio has won himself a $100 gift certificate and two free passes to Content Camp 2025 (Valued at $398).
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