Programming
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Think about your favorite vacation. You probably don't remember every meal or every hotel room. You remember the feeling. The same is true of radio. Listeners rarely remember every song you played. They remember whether your station made them smile, laugh, feel connected, or made a long drive seem shorter.
Last week at TAB I sat in a session with Xperi’s Juan Galdamez entitled “Dayparts & Dashboards: Navigating Radio’s Big Data Moment”. In the session Juan shared a peak behind the curtain to show us some insights they are getting from the 500,000 vehicles equipped with DTS AutoStage across the state of Texas.
Think: HWSS. Look at each topic through what is Hard, Weird, Scary, or Stupid. Or the opposites: What is Easy, Ridiculously Normal, Joyful, Or Smart? Use the extremes to find creativity. When you’re stuck, push to the extremes. What’s the HARDEST thing about this topic? What’s the WEIRDEST angle? What’s the SCARIEST implication? Extremes create interest.
Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Stray Kids "This & That" Hot AC & Top 40, Pooh Shiesty "I'm Back" Rhythmic & Urban, Weezer "C.E.O." Rock & Alternative, Koe Wetzel & Ella Langley "Jaded" Country.
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Montgomery, Alabama, Urban/R&B: Lil Baby "Dead Fresh."
Summer isn't just for refreshing the music library or planning promotions—it's the ideal season to make your air staff sound better than ever.
Mechanics are like defense in sports. They keep you from falling behind. But offense wins games by creating exciting moments. Pay attention to the basics, but know what wins. Yes, you need good mechanics. Clean audio. Tight transitions. Solid structure. But nobody tunes in for your mechanics. They tune in for the MOMENTS.
Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Ariana Grande "Petal" Hot AC & Top 40, Rod Wave "Hustle" Rhythmic & Urban, Greta Van Fleet "Saw You Stand" Rock & Alternative.
The Secret Behind Better Ratings, Better Promotions, and Better Radio. One of the oldest principles in sales is also one of the most overlooked principles in programming. It's called Features and Benefits. A feature is simply what something is – a fact. A benefit is why anyone should care. “What’s in it for me?”
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States Country: Morgan Wallen "Been By Now" (Overall #1).
