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Lately I’ve noticed podcasters whose shows are built around serious topics making a concerted effort to add what they call ‘a little dessert’ to the end of every show in the form of a fun, lighthearted topic. As I’ve said before, podcasters have been stealing ideas from radio people for years now so we might as well steal a few back. Here’s how radio on-air talent can apply the dessert rule to every on-air shift.
Just like the moon, we all go through phases. If you’re in a challenging phase today, remember, it’s just a phase. There’s a new moon coming. You’re in a slump. It happens. Your show feels stale. Your ratings dipped. You’re frustrated. This is temporary.
Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Slayyyter "I Think He's Got a Girl" Top 40/Dance, Cardi B "Don't Chart" Rhythmic/Urban, Greta Van Fleet "Heya" Rock/Alternative, Joshua Stone "Are We Ever Gonna Work Out, Baby?" Country and more!
Enthusiasm isn’t volume. It’s preparation + passion + personality. The best talents make listeners feel good about the music, the station—and spending another quarter-hour with both.
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Cleveland, Ohio, Urban/R&B: Drake & Don Toliver "Solar Eclipse".
Great radio rarely happens by accident. The best stations sweat the small stuff—because listeners notice the sound of a station even when they can’t explain why they like it. This fall, sharpen these ten formatics.
Don’t be afraid to ask. There’s no weakness in asking for help, clarification, and advice. It’s a sign of strength and confidence. The people who never ask questions either already know everything (they don’t) or they’re too insecure to admit they don’t know something (bingo). Strong people ask.
Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Taylor Swift "Babylon" Hot AC/Top 40, Lil Nas X "World's Greatest" Hot AC/Top 40, Drake "Solar Eclipse" Rhythmic/Urban,
Noah Kahan "Draw You Out" Alternative, Ella Langley & Miranda Lambert "Snakeskin Boots" Country and more!
Good research goes beyond ratings to determine why listeners choose you, why others reject you, what they love, what they’d change, and what could persuade them to listen more. Ratings measure listening. Research helps explain it.
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Washington, DC, Hot AC/Top 40: Taylor Swift "Patient Zero" (Overall #1).