Brent Hoodenpyle
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If you’re an ambitious, hard-working, outgoing person, who wants to hit bonuses, rack up commissions, and not be tied down to a desk, you just might have found your dream job.
Before a prospect will buy anything on your station, you need to tune-in to theirs. You may not be familiar with this other station, but trust me, it’s the one they’re hearing all the time – even while they’re listening to yours.
If you’re a new radio account executive, congratulations! You’ve just started one of the most enjoyable and rewarding careers you can have. Things might be lean now, but once you build up your portfolio of businesses who are reaping the benefits of advertising on your station, you’ll have an income source that will provide a steady stream of income for you and your family for years to come!
Posting your video to all the video hosting sites isn’t enough. There are things you have to do to make sure the people who are looking for you can find it. This is called optimization, and it’s the subject of this article.
Brent Hoodenpyle interviews Martin Messier, an integrated strategist and entrepreneur. They discuss Martin's journey from founding a successful chain of Brazilian bakeries to developing unique marketing strategies like the Ice Cream Funnel and Squirrel Selling. The conversation delves into the importance of understanding customer experiences, the role of NLP in sales, and effective advertising strategies for local businesses.
Look, we all know that the account executive position at a radio or tv station can be one of the most fun and rewarding careers to have. It’s exciting, fast-paced, and, potentially, very lucrative. If we’re honest, though, we also have to admit that getting started in this career can be quite challenging.
Congratulations! You’re the new sales rep for your favorite hometown radio station and now it’s time to get out in the community and get to work. You know that, given a few months, you’ll have a portfolio of advertisers who’ll be providing you with a good – hopefully, VERY good – income, but the only problem is that you also need money NOW.
The old saying is true…People like to do business with those they know, love, and trust. Sadly, that means when you’re approaching a business owner about advertising on your radio station – and you’re not his best friend or brother-in-law – you’ve got your work cut out for you.
What if I told you that local radio has one huge -- some might even call it "unfair" -- advantage over the digital world? An advantage so powerful that when properly leveraged, it can bring advertisers back to your station in droves with results they could only dream of online. So, what's that advantage?
In this article, we’re going to dig in and show you some ways to repurpose your radio content to gain more listeners, land more advertisers, and bring in more revenue. Let’s get started!
