As someone who manages a few weekly newsletters myself with average open rates over 40%, I can tell you from firsthand experience that they still work. Here’s how to create the database for it and why every radio station that has the content to warrant it should send out weekly newsletters.

In Ep 30 TV producer and director John Reynolds showcases his work on a segment for his "South Bend Locals" series, which features a band called The Bergamot. Reynolds emphasizes efficient production and the ability to create multiple pieces of content from a single session, illustrating how he produced both an interview/documentary piece and several standalone live performance videos.

Far too many radio groups have labeled one individual within the operation as their ‘AI person’ responsible for utilizing the latest greatest AI tools. That’s great for the growth of that individual, provided they understand their value, but terrible for the operation overall because it holds back the growth of the entire group. Here are some thoughts on fixing that.

You can often tell when a radio station’s website gets regular attention, and you can tell just as quickly when it does not. One of the clearest clues is the About Us page. A listener, advertiser or community partner clicks past the homepage and, consciously or not, asks a simple question: Can I trust this station?

I still visit station websites that look almost identical to how they did 10 or even 20 years ago. They've collected layer after layer of features, sidebars, widgets, logos, and promotions until the original design disappeared beneath years of patches.

After three years of tracking media consumption habits, the report found that while most digital platforms continue to attract large audiences, many are struggling to maintain the loyalty and engagement they once enjoyed. Radio, meanwhile, remains remarkably stable.

In my experience far less than half of the radio broadcasters I come in contact with are podcasting on a regular basis. For those who are still resistant to jump on board, here are five reasons why every radio broadcaster should be podcasting.

While radio remains one of the most effective ways to reach local audiences, many stations have become increasingly dependent on digital platforms they do not control. Social media networks, search engines, and content aggregators now play a significant role in how listeners discover and interact with media.

The problem is that most advertisers aren't paying for a logo placement. They're paying for results. They want clicks, calls, visits, sales, and new customers. A banner ad that simply identifies a business rarely accomplishes any of those goals.