A common pattern has emerged. Content is published, shared on social media, and then quickly replaced by the next item in the queue. Performance is either underwhelming or never fully evaluated, and the cycle repeats. For many teams, particularly those operating with limited staff, there is simply not enough time to revisit or extend the life of each post.

The Americans with Disabilities Act (ADA) was originally passed to ensure that people with disabilities have equal access to public spaces - things like buildings, transportation, and services. Over time, as the internet became central to how businesses operate, the conversation shifted.

On YouTube, the most important platform for digital content right now in my opinion, content recorded on iPhones and $100 webcams regularly outperforms video content recorded in million dollar studios with multiple $50,000 cameras.

People are less likely to sit down with the intention of, “I’m going to listen to something now.” Content just follows them throughout the day. It’s in the car, in the background at work, playing through earbuds while they’re doing something else entirely. Podcasts, YouTube, streaming audio - it’s all filling the gaps in between everything else going on in their lives.

Back in the mid-1990s, when most of the radio industry was still trying to figure out what the internet was going to become, Johnny Boswell was thinking differently - looking past the novelty and to something more permanent. At the time, the prevailing attitude in broadcasting was that a website’s job was to provide listeners with an easy way to find the phone number.

If you ask most managers what the most important page on their website is, they’ll usually say the homepage. And that makes sense. It’s the digital front door. It’s where everything starts. But after working with radio station websites for years, I’ve noticed something interesting. The pages that often generate the most traffic—and sometimes the most revenue opportunities—aren’t the homepage at all.

In the digital age we’re currently in, the real value is in creating lots of individual amazing moments. That’s the key for radio talent trying to transition to podcasting. Here’s why and how we can all get better at doing that.

Podcasting has become a major force today. The percentage of 12+ Americans who have consumed a podcast has reached an all-time high, according to The Infinite Dial 2025, released by Edison Research last month.   73% of Americans have consumed a podcast in either audio or video format, representing an estimated 210 million people. 

The law is not changing, but the technology to find these images is. Companies now use automated and AI-driven image search tools that constantly scan the web looking for copyrighted photos. When those systems find a match, a notice gets sent, sometimes within seconds.

The digital revolution isn’t just here, it’s over and digital won. So, like it or not we all have to start creating digital content to pair with our on-air content daily. If the thought of doing that still seems overwhelming, here are three simple steps to get started.