We spend countless hours developing on-air personalities, coaching talent, creating promotions, and building relationships with listeners, then we introduce those same personalities online with... a schedule. "Weekdays 6 a.m. to 10 a.m." Maybe there's a headshot. Maybe there's a paragraph that sounds like it came from a resume. That's about it.

In many markets there is a group creating better multi-platform content than any local media company, local churches. Here are some of the ways churches are outperforming media digitally and a couple of lessons radio can take from that. Creating multi-camera live streams that are available on-demand immediately after the service.

Today, you can describe the website you want, let AI write the code, upload it directly to your hosting account, and make future changes simply by asking. It's remarkably inexpensive, surprisingly capable, and for many businesses, it may become the obvious choice. For radio stations, however, I believe it could become one of the biggest digital mistakes you make.

Too many stations still treat a remote like it’s over when the broadcast ends. In reality, that’s when some of the most valuable content can begin. Done right, one afternoon can produce articles, photos, interviews, videos, and resources that continue serving your listeners, your advertisers, and your station long after the equipment has been packed away.

As someone who manages a few weekly newsletters myself with average open rates over 40%, I can tell you from firsthand experience that they still work. Here’s how to create the database for it and why every radio station that has the content to warrant it should send out weekly newsletters.

In Ep 30 TV producer and director John Reynolds showcases his work on a segment for his "South Bend Locals" series, which features a band called The Bergamot. Reynolds emphasizes efficient production and the ability to create multiple pieces of content from a single session, illustrating how he produced both an interview/documentary piece and several standalone live performance videos.

Far too many radio groups have labeled one individual within the operation as their ‘AI person’ responsible for utilizing the latest greatest AI tools. That’s great for the growth of that individual, provided they understand their value, but terrible for the operation overall because it holds back the growth of the entire group. Here are some thoughts on fixing that.

You can often tell when a radio station’s website gets regular attention, and you can tell just as quickly when it does not. One of the clearest clues is the About Us page. A listener, advertiser or community partner clicks past the homepage and, consciously or not, asks a simple question: Can I trust this station?

I still visit station websites that look almost identical to how they did 10 or even 20 years ago. They've collected layer after layer of features, sidebars, widgets, logos, and promotions until the original design disappeared beneath years of patches.

After three years of tracking media consumption habits, the report found that while most digital platforms continue to attract large audiences, many are struggling to maintain the loyalty and engagement they once enjoyed. Radio, meanwhile, remains remarkably stable.