A Hard Truth For New Account Executives

Welcome to the third installment in the series of Fast money strategies for new account executives.

Look, we all know that the account executive position at a radio or tv station can be one of the most fun and rewarding careers to have.  It’s exciting, fast-paced, and, potentially, very lucrative.

If we’re honest, though, we also have to admit that getting started in this career can be quite challenging.  Sure, as a new account exec, you might have a draw or a modest base salary to rely on for your income, but it’s not the same as having real money coming in that you don’t have to pay back.

So, when you’re new, how do you get your career off to a great start as quickly as possible?

So far in this series we’ve covered two strategies that new account execs can use to jump start their careers.

If you missed them, check out the previous post that covers how to leverage your warm market to hone your sales skills and, surprisingly, land a new account or two.

Also, be sure to check out the second post in this series that shows you how to uncover the hot prospects lurking in the files of your radio station and turn them into new accounts in your sales portfolio.

We highly recommend you put the plans in those and other posts on this blog into action to create a steady flow of new business for yourself and the station.

The cold, hard truth, though, is that, while you’re doing all that.  While you’re networking, making connections, and leading with value, you may have to suck it up and – wait for it…

…get a part time job.

Nobody wants to receive this advice.  It feels counter productive.  It might even feel like you’re losing the game, but if a second job will help you get through the lean times at the beginning of your career, it will all be worth it in the end.

Radio Friendly Gigs You Can Do While You Launch Your Career

There are tons of jobs out there, but the jobs listed below are ones that you can work on your own terms.  They’re also the ones that will complement what you’re doing in radio – and maybe even help you make it to the next level.

Door Dash / Uber Eats

The meal delivery apps are great because you can easily schedule them at the end of the day and you can work as much or as little as you like.

If you’ve had a rough day, crank up the tunes in your car and unwind.  Or, better yet, put on a motivational or sales training program to inspire and educate yourself while you deliver your orders.

Uber / Lyft Driver

A better option in the gig economy for sales people is driving for Uber or Lyft.  Why?  Because you can meet and network with business owners and potential prospects while you drive.

Some people might be embarrassed to do this, but trust me, business owners and entrepreneurs respect the hustle, and they’re more likely to talk freely when they’re chilling in the back of an Uber than when they’re sitting behind a desk.

Sure, not every passenger will be a deal maker who might want to advertise on your station, but you can still practice your people skills on everyone else and make decent money while you do it.

Upwork

If you’ve been talking to people all day and zipping around town in your car, maybe you want something where you can just chill and not talk to anyone.

In that case, learn a new skill and do some part time work on Upwork for a couple of hours at night and on the weekend.

From SEO to copywriting and web design, there are many marketing-related skills that you can learn that will pay good money.

Plus, they may even help you when you get in front of a business owner.  If you can help an advertiser track his ad results or set up a landing page that you drive traffic to with radio ads, you’ll have people beating down your door to work with you and, most importantly, advertise on your station.

We get it.

It can stink having to work a part time job to support your main gig, but, hopefully, you can see how it will help benefit you in your account executive career and give you the breathing room and other tools to grow your portfolio the right way.

Pic designed by DrDotBean for www.freepik.com.

Brent Hoodenpyle is a Texas-based digital marketing and sales specialist with over twenty years experience working with a wide range of companies to improve their digital stats and revenue.

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