The reason radios evolution to digital and the massive influx of competition doesn’t frighten me is this. I have spent my entire life honing a very specific skill set that used to only apply to a handful of businesses, but now that skill set literally applies to all businesses.

One of the things I personally struggle with is putting something into the world that isn’t my best work. But, when it comes to content creation I simply don’t have a choice. Because in that world, being consistently good is significantly more important than being occasionally great, here’s why.

A radio station's website should be designed to engage listeners, provide essential information, and offer various interactive features. The main reason listeners go to the website is to hear the stream.  For others, they want to know the weather or what songs have been played recently.   Here’s a comprehensive list of elements that a radio station’s website should contain.