Do The Work Once, Get Paid For It Over and Over Again

If you’d have told a radio station general manager years ago that they could record their live radio programming, repackage it, rebroadcast it, reach new listeners all across the globe, and make money on it over and over and over again long after it originally aired, they’d have thought you were crazy.

Under the old business model, you had to constantly broadcast new programming and hopefully sell enough advertising or sponsorships to monetize the whole thing and keep the station afloat.

Not only did there have to be something on the air all the time, there had to be someone paying for it, and if programming went out without money coming in, that was a huge loss.

Fast forward to today…

Now, you can produce content, video it as you record it, and republish it to make money around the clock.

You can become a tv station as well as a radio station and reach “listeners” who don’t even own a radio. 

You can broadcast 24 hours a day across multiple channels with virtually zero added expense.

With just a little research, you can find out the hottest topics trending, not just for that day, but for that hour, and, in just a few minutes or seconds, produce content that will engage current listeners and lead new ones to your station.

You can almost effortlessly collect crazy amounts of data on your listeners and use that information to target advertisers who want to reach your audience.

You can directly market different products in different ways to different parts of your audience, lowering your cost per sale and raising your profits.

You can use Artificial Intelligence to build your audience even larger and, best of all, you can put the whole thing on auto pilot.

All of these things are available to every radio station in the United States every day of the week, but very few are making any sort of serious attempt to capitalize on them.

As a result, people – including many industry insiders – see radio as a dying medium – or at least one that’s just a shadow of its former self.

Yes, big changes have come to the radio industry, but the truth is that terrestrial radio isn’t suffering today because it CAN’T compete in this digital age – it’s suffering because it REFUSES to.

Part of our mission here at Radio Update is to help you make the leap into the digital age.

We’re going to be sharing proven digital best practices that you can implement to benefit yourself and your advertisers.

We’ll show you how to get all you can out of your current content so you can expand your reach and grow your bottom line.

And we’ll reveal out of the box techniques that will help you not just survive, but thrive in this digital age.

The first step, however, belongs to you. 

Yes, you’ve still got to be the great local station that you’ve always been, but you’re also going to have to start thinking a little more like a podcaster, like an influencer, like a social media star.

Become these things not because that’s who you want to be, but because that’s the way that your audience is consuming programming these days.

It might be uncomfortable and awkward at the beginning, but you’ll get the hang of it, and, more importantly, your audience will join you on your journey, and thank you for it.

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Brent Hoodenpyle is a Texas-based digital marketing and sales specialist with over twenty years experience working with a wide range of companies to improve their digital stats and revenue.

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