I’ve been accused of being an optimist before, but I firmly believe that radio is still a viable business because of the local revenue that’s available for stations that are strategically built to get their share of it.
You walk into a prospect’s business and the sound you hear coming out of the overhead speakers is music to your ears. It’s your radio station coming through the speakers. Your station! For this business owner, your station is the soundtrack of their daily life and the background noise for every transaction or deal this
Okay, everybody, here we go. So this is, like, an article about, ah, all those, um, bad, uh, habits that radio personalities pick up, you know. Know what I mean? Fix these things and, like, you can be super-better at your, um, job and stuff. Do you know? Whatever. Fine. Okay. Here we go. That’s
Social media can be both a burden and a blessing. As a morning on-air talent, I was constantly “hounded” to post once an hour on Facebook, Instagram, and Tik Tok. That just seems like a lot, right? If you’re on air from 6-10a… that’s 12 posts! How are we supposed to come up that many
There are two distinct camps forming in our industry, those who despise A.I. and want nothing to do with it and those who are excited about A.I. I’m in the latter camp, however I am concerned for how it will impact our industries most precious resource, local employees. I also worry that while further automating
Hey there, radio enthusiasts! Let’s talk about something that’s shaking up the broadcasting scene like never before: social media. Yep, those platforms we can’t seem to put down are having a major impact on how we tune in to our favorite stations. And guess what? It’s not just about scrolling through cute dog memes anymore