Then, next thing you know it’s time to jump on the air and you’ve got nothing. So, inevitably you end up talking too much about the weather and doing something seemingly all talent do when they’re short on content, goofing on the song titles. Here’s why that’s a well we should all stop dipping into.

The first time I caught wind of Gelder was on Tik Tok, like so many artists I've mentioned.  This time was different.

Every winning station, in a large or small market, has the same mission: get more people to listen, and get them to listen longer. There are only two ways to grow ratings, and both require intention. Great stations stretch listening horizontally and vertically.

Research has shown listeners still don't trust artificial intelligence. Once they know whatever they are hearing was artificially created, they are more likely to turn the station.

Here are twelve of the new songs we’re watching. Not as much volume this week with holiday music dominating, but still a few breaking through. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

It’s imperative to stay local. I know it’s pounded into our brains often, but this is the reason radio will be around forever.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Country: Ella Langley "Choosin' Texas."

Here are eighteen of the songs we’re watching on this short holiday week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Listeners are not tuning in for expertise. They are tuning in for engagement. Your job is not to be a lecturer, it is to be an entertainer. That single shift changes everything about how you choose and perform stories.

As listening patterns shift and festive moods kick in, now is the time to position your station as the “soundtrack of the season.” Whether you flip to All-Christmas or sprinkle in holiday favorites each hour, these proven guidelines will help you sleigh… er… slay the season.