A new MRI-Simmons survey finds that nearly two-thirds of Americans say radio is either “very trustworthy” or “trustworthy,” ranking it second only to newspapers.  There is a mere one percent difference between the two media types.

Radio ratings are driven not just by how long people listen, but by how often they return. With the average listener tuning in for only about ten minutes per occasion, the winning strategy is simple: increase the number of daily listening occasions. When you create more reasons and more appointments to listen, you create more quarter-hours—and that builds stronger ratings.

Let’s talk about that sacred cow of morning radio: the 6am start time. Why 6? Because that’s when Nielsen decided “morning” officially begins. That’s it. Not because it’s when your audience is most active. Not because it’s what works best for your brand. Just… because.

The holiday tunes have gone to bed! However, we've seen what all holiday all the time can do for ratings. That has to get your wheels turning...are there holidays we're missing and could be banking on?

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Cleveland, Ohio, Christmas: Bobby Helms "Jingle Bell Rock" (Overall #1).

A common strategy for enhancing radio shows is building equity in the strongest features while eliminating weaker content. Radio personalities often become attached to segments that don't resonate with their audience, usually because it’s easy to prepare and perform or out of habit. 

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Urban/R&B: Pooh Shiesty "FDO".

Why did you get into radio? Because you couldn’t imagine doing anything else for a living, or because it beat a time clock and a hard hat? There are two kinds of on-air personalities in radio today. Entertainers, and shift workers. Nothing morally wrong with either. But only one has a future.

Radio listening habits have changed—and news delivery must evolve just as quickly. The classic five-minute news wheel is fading fast, even among the major networks. Today’s winning music stations deliver news in quick, high-impact bursts that fit modern attention spans.

The difference between you keeping your meat in the seat vs AI Ashley taking over is the fact that you can stay local! You can immediately talk about a heavy snowstorm bashing your listening area. You can stop the music and crack the mic when a devastating event occurs.