Not all evergreen content is created equal. Some of it falls into the category of nevergreen, content that should never air. Here are a few ways to filter through that content and tell the difference.

In today’s media world, your listeners are flooded with information before they even get out of bed. Many now say their primary news source is social media, especially Facebook, Instagram, and TikTok. So how does radio break through the noise and earn attention? By choosing the right stories and presenting them in the right sequence.

Here are eighteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Every year, programmers stare at the calendar and ask the same question: “If we're going to go all-Christmas, when do we flip the switch?” The answer is both more straightforward and more strategic than it may appear. It’s easy to say “wait until Thanksgiving,” but that may be too late. In many markets, it's way too late.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Atlanta, Georgia, Christmas: Mariah Carey "All I Want for Christmas is You".

Music scheduling software gives programmers several tools to control rotations, and one of the most effective—but often misused—is packeting. Packeting two or more songs inside the same category so they share a single rotation position.

The best prep isn’t about digging through websites or reading prep services? It’s about watching your life like it’s a Netflix series? Yep, you’re the content. This little magic trick is called “Harvest Your Life.”

Here are sixteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Spokane, Washington, Rock/Alternative: Sombr "Back to Friends"

The hook is more than an intro. It’s not a greeting. It’s the first and most important sentence in your setup. Nail it, and you’ve earned the next 30 seconds. Miss it, and they’re off to Spotify before you can say, “I once went viral on TikTok.” Let’s break down six sizzling hook formats that stop the scroll (or the station hop).