Let’s get one thing straight: If you’ve spent years on the radio, you’re a content creator. You might not realize how valuable you are to brands, startups, and agencies scrambling to figure out what you do every single day. They’re over there holding brainstorming sessions and hiring teams to produce the kind of content you’ve been cranking out between songs, spots, and sports scores—with a mic in one hand and coffee in the other.

The artist known as Ejae provides the singing voice for Rumi in Demon Hunters. She had an even bigger part writing songs for the movie, including the main song "Golden."

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Florence, South Carolina, Religious, Forrest Frank "Your Way's Better."

Could a fully staffed station, with on-air talent 24/7, still dominate a market? I believe the answer to that question is yes, but all the stars would have to align. Here's how it could work.

Halloween has a rich tradition of music that sets the spooky mood for parties, trick-or-treating, and haunted houses. Here is our list of the best-known Halloween songs that are perfect for getting into the spirit.

Develop benchmarks that are not the mere reading of show prep. PPM research says “lists” like Celebrity News, Birthdays, and This Day in History are tune outs.  Develop benchmarks which engage the listener.

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

From Jimmy Kimmel taking shots at late-night competitors to Rory McIlroy swinging his opinions around the Ryder Cup, yet another government shutdown showdown, and yes, we’re still talking about vaccinations… There’s no shortage of topics that get people fired up. So, what’s a radio personality to do? Say nothing and risk being irrelevant? Or dive in and risk becoming the next viral takedown?

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Hot AC/Top 40: Taylor Swift "The Fate of Ophelia" (Overall #1).

In the classic comedy movie, “Groundhog Day,” Bill Murray awakens to Sonny and Cher’s “I Got You Babe” on a clock radio (remember those?)… every morning as he experiences the exact same day over and over.  After several mornings, Bill Murray eventually throws the radio against the wall.