If you’re an ambitious, hard-working, outgoing person, who wants to hit bonuses, rack up commissions, and not be tied down to a desk, you just might have found your dream job.

To outpace rivals and consistently hit your goals, you need more than just determination; you need smart, actionable strategies. Here are five game-changing tactics to supercharge your radio team's productivity and keep you ahead of the curve.

As a leader, do you know what your team is doing on a daily basis, and are you paying attention to what is going well?  It’s impossible to give positive feedback, or any real feedback, if you don’t know what is happening on your team.

What kind of first impression does your media kit make? Is it professional, well-produced, recently updated and easy to understand? Is the main thing you’re trying to get across to your new potential advertiser popping off the page?

In an industry driven by relationships, creativity, and results, the right salespeople can make or break a station’s ability to thrive. Here’s why finding top sales talent is the biggest hurdle for radio sales managers and what can be done to overcome it.

You are on the front lines, pitching the value of radio advertising day in and day out. It's exciting, right? But, let’s face it, it’s also filled with its fair share of “Nos”. Today, I’m here to arm you with the ultimate comeback guide. Ready to turn those objections into opportunities? Let’s get cracking!

It started with “Mommy Bloggers”, the original influencers… or were they really? Certainly, in the then nascent digital frontier, Mommy Bloggers were new. After a few years of seeing their impact, brands took notice and began to realize the marketing potential of these unpaid public opinion ‘leaders’. 

Before a prospect will buy anything on your station, you need to tune-in to theirs. You may not be familiar with this other station, but trust me, it’s the one they’re hearing all the time – even while they’re listening to yours.

If you’re a new radio account executive, congratulations!  You’ve just started one of the most enjoyable and rewarding careers you can have. Things might be lean now, but once you build up your portfolio of businesses who are reaping the benefits of advertising on your station, you’ll have an income source that will provide a steady stream of income for you and your family for years to come!

How do you make programming and sales promotions more effective? Put the listener's benefit first.  You’ll get the listener’s attention by starting with what is in it for him/her.  Learn the difference between features and benefits: features are nice, but benefits sell.