The 3 BIGGEST Reasons You Should Have a Career in Radio Advertising

Do all these things and soon you’ll have a rewarding career, as well as more clients and money than you ever thought possible.

In part one of this article, we started listing the 5 biggest reasons why you should have a career as a radio account executive.

In part two, we’re going to list the final two reasons plus a bonus reason why this can be a fun, rewarding, and profitable career.

Let’s get started with the first BIGGEST reason…

1)  The Money

Let’s face it, there’s nothing worse than a boss who expects you to give the maximum time, effort, and energy while he gives you the minimum amount of money.

This happens all the time to musicians.  The promoter or venue owner will say, “Hey, come play at my club/event/festival.  I can’t pay you anything, but you’ll get great exposure.”

After hearing this a few million times, a buddy of mine finally told one such promoter, “People DIE from exposure!”

As you’ve probably found out by now, this attitude is very common in the corporate world, too.

The great thing about sales jobs – and, specifically, this one in radio advertising – is that you are not bound to a minimum wage or salary where some cheapskate boss arbitrarily decides what you’re worth and refuses to pay you a penny more.

As a radio account executive, you are rewarded for your hard work and success with more money.  When you put in the work, get good at what you do, and close deals, your paycheck will go up.

And do you know the best news of all?

If you want it to go higher, you can sell more.  Nobody will stop you.

It’s funny how people often look down on salespeople when most of those people go to a job where they do the minimum amount of work that they can get away with and keep their jobs.

In return, the boss, who probably also looks down on salespeople, pays them the minimum amount of money he can and still get them to show up.

It’s pretty messed up when you think about it.

Salespeople, on the other hand, say, “Pay me what I’m worth.  If I’m not worth anything, don’t pay me, but if I’m worth a lot, pay me a lot!”

It’s the most honest system there is.

Do a great job, get paid a lot.

Do a lousy job, get paid a little.

Believe me, your station WANTS to pay you a lot of money!  So, keep reading the sales section of this blog, put in the time, master the skills,  aim high, and soon you’ll be taking home paychecks like you’ve never seen before.

Now for the second biggest reason you should have a career in radio advertising….

2) The Connections

In your role as a radio account exec, you’ll be out in the community meeting people, striking up friendships, and making connections.

One of the greatest benefits of the capitalist system we live in is the way that temporary business connections can lead to lifelong personal ones and even friendships.

So, while you’re beating the streets and meeting people, realize that you’re getting paid to create one of the most valuable assets you can have as a person and a professional, a network.

Author and successful business man Harvey Mackay had this to say about the power of networking:

“If I had to name the single characteristic shared by all the truly successful people I’ve met in my lifetime, I’d have to say it’s the ability to create and nurture a network of contacts.”

It’s a powerful quote and it’s true.  A person with a big, dynamic network, will CRUSH someone with a non-existent or weak one every single time.

Moreover, this person will be able to weather more storms and adversity.  When life throws them a for a loop, he’ll have a safety net and source of contacts to help him land on his feet, and he’ll also see benefits in the here and now.

Networks are great source of referrals and introductions to other like-minded people that you can serve with your radio ads, but the coolest part about networks is how they work.

Mackay also went on to say, “The best way you can help yourself is to use your network to help others.”

You don’t leverage your network to help you by doing favors and keeping score, you leverage it by helping others – even the people who can’t pay you back – and then doing it all over again.

Helping yourself by helping others is really a pretty cool way to go through life, and it’s one that’s available to you as an account executive.

Finally, here’s that bonus reason why you should embrace this career in radio advertising…

3) The Impact You’ll Have on Others

Let’s face it, radio is not new anymore.  In fact, most people – even radio people – are more likely to say that it’s dead.  Any novelty that it ever had has completely warn off.

So, if you’ve read our previous post about your client’s favorite radio station, WII-FM, you know that you’re going to have to provide value to them beyond the thrill of hearing their ad on your station.

Yes, your ads will be one piece of the puzzle for boosting your clients’ businesses, but you’re going to have to help them solve the rest of it.

You’ll have to show them:

  • How to craft effective offers that drive traffic and make the phone ring.
  • How to convert those leads into customers.
  • How to charge premium prices for their services.
  • How to sell to the same people again and again.

The good news is that when you do, you’ll see their lives – and the lives of their families change forever.

In the process, yours will change, too.

Now that you’ve seen all the reasons why you’re choosing the right career as a radio account executive, here are some parting words of advice:

Go slow.

Be patient.

Be consistent.

Build relationships.

Give more than you take.

Put your clients’ needs first.

Reap the benefits.

Repeat.

Do all these things and soon you’ll have a rewarding career, as well as more clients and money than you ever thought possible.

Pic designed by DrDotBean for www.freepik.com.

Brent Hoodenpyle is a Texas-based digital marketing and sales specialist with over twenty years experience working with a wide range of companies to improve their digital stats and revenue.

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