Thanks to you we had our best week for clicks and shares this month here at Radio Update. We also had a great response for our Weekly Wire poll question. We asked “How long do you give a new format to succeed before flipping to something else?” ‘A year’ was the #1 answer with 35.7%, ‘6 months’ came in #2 with 32.5% and ‘Multiple year’ was #3 with 31.8%. If you have thoughts you’d like to share on a radio topic than send it our way by emailing submissions@radioupdate.com. Please continue to tell all of your radio friends and coworkers to check out our site. We’d also love to hear more of your feedback in the comment sections of articles or by emailing editor@radioupdate.com. To sign up for our weekly wire and weekend wire newsletters click on the mail icon on the right-side menu from the homepage. If you haven’t already, please follow us on social, FB, IG, LinkedIn, X, and TikTok. According to our internal data, these are the top ten things you all clicked on this week.
1. The Leaky Bucket: Why You’re Losing Listeners (And What to Do About It) (Programming) Written by Tracy Johnson
2. Video Tips & Tricks NEW EPISODE Get More Out of a Single Shoot (Digital) Created by John Reynolds
3. Format Roulette (Programming) Written by John Lund
4. Radio Influencers Podcast NEW EPISODE Respect the Platform (Management) Created by Andy Meadows
5. The Segmentation of Media (Management) Written by Andy Meadows
6. Treat Your Website as a Sister Station (Digital) Written by Jim Sherwood
7. Launch Your New Local Brand (Without Breaking Your Brain Or Budget) (Digital) Written by Tracy Johnson
8. Contests Are Good, Games Are Better. Contest That Are Also Games Are Gold (Promotions) Written by Tracy Johnson
9. Fire the A-Holes (Management) Written by Andy Meadows
10. Enlist a Secret Shopper For Your Website (Digital) Written by Jim Sherwood
As always, big thanks to all of our content contributors for all the clickable, shareable content they created this week! If you’d like to create content for Radio Update click here to get more info.