The big mistake many programmers continue to make in 2024 is putting too much emphasis on their gut instinct about whether a song ‘fits’ their station sonically and too little emphasis on data that’s irrefutable.  

Finding a perfect topic nobody else is doing is not a silver bullet. It's an endless race to an unwinnable competition. Good luck with that. Someone else is almost surely doing it already.

Here are ten of the new songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 350+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.