Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Urban/R&B: Pooh Shiesty "FDO".

Why did you get into radio? Because you couldn’t imagine doing anything else for a living, or because it beat a time clock and a hard hat? There are two kinds of on-air personalities in radio today. Entertainers, and shift workers. Nothing morally wrong with either. But only one has a future.

Radio listening habits have changed—and news delivery must evolve just as quickly. The classic five-minute news wheel is fading fast, even among the major networks. Today’s winning music stations deliver news in quick, high-impact bursts that fit modern attention spans.

The difference between you keeping your meat in the seat vs AI Ashley taking over is the fact that you can stay local! You can immediately talk about a heavy snowstorm bashing your listening area. You can stop the music and crack the mic when a devastating event occurs.

Here are eighteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

The fastest way to increase your ratings or top-of-mind awareness is with an ad campaign on your radio station. Even high-performing shows attract fewer than half of the station’s total weekly cume, which is a valuable audience to recruit. For the majority of radio stations, fewer than 40% of the station’s total cume tune in to the morning show. These are prime candidates.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Dallas-Fort Worth, Texas, Christmas: Brenda Lee "Rockin' Around The Christmas Tree" (Overall #1).

Morning shows that adopt these tactics become stickier, more promotable, and more habit-forming. They feel bigger. They sound more important. And they create more listening occasions, which directly drives ratings.  Turn your show from “background noise” into a can’t-miss event—the same way the NFL, MLB, and NBA turn games into national moments.

Here are 18 of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Radio has always lived with pressure, but something has shifted. The pressure used to be about creating great content. Now it is about creating great content and somehow finding an extra revenue stream behind the dumpster out back. The mandate is simple, in theory: do more with less. The execution is messy because the “less” keeps shrinking.