Here are nine of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Two weeks before Christmas, Edison Research hosted a webinar unpacking its latest Infinite Dial and Share of Ear findings.  If you thought “nothing ever changes in audio,” Edison politely disagrees. Here are the highlights that matter, plus a few that should make you raise an eyebrow.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Houston, Texas, Latin, Peso Pluma & Tito Double P "dopamina".

A new MRI-Simmons survey finds that nearly two-thirds of Americans say radio is either “very trustworthy” or “trustworthy,” ranking it second only to newspapers.  There is a mere one percent difference between the two media types.

Radio ratings are driven not just by how long people listen, but by how often they return. With the average listener tuning in for only about ten minutes per occasion, the winning strategy is simple: increase the number of daily listening occasions. When you create more reasons and more appointments to listen, you create more quarter-hours—and that builds stronger ratings.

Let’s talk about that sacred cow of morning radio: the 6am start time. Why 6? Because that’s when Nielsen decided “morning” officially begins. That’s it. Not because it’s when your audience is most active. Not because it’s what works best for your brand. Just… because.

The holiday tunes have gone to bed! However, we've seen what all holiday all the time can do for ratings. That has to get your wheels turning...are there holidays we're missing and could be banking on?

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Cleveland, Ohio, Christmas: Bobby Helms "Jingle Bell Rock" (Overall #1).

A common strategy for enhancing radio shows is building equity in the strongest features while eliminating weaker content. Radio personalities often become attached to segments that don't resonate with their audience, usually because it’s easy to prepare and perform or out of habit. 

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Urban/R&B: Pooh Shiesty "FDO".