Digital isn’t the enemy of terrestrial and it’s never been an either-or proposition. The best creators are excelling at both and leaving everyone who chooses to only focus on one in their rearview mirror. The sooner we can get more radio talent thinking this way the better it will be for the overall health of our industry.

Successful YouTuber David Pakman, who has 3.29 million subscribers, puts it this way, “The advice I give everyone is to figure out how often you can do it, daily or weekly, and then fully commit. This is more important than which camera or light you buy, how to do ad sales or anything else because it all flows downhill from there.”

We’ve all seen stations that treat their website like a digital afterthought—just a lonely “Listen Live” button and a blurry logo. Meanwhile, they’re out telling clients how crucial it is to invest in their online presence. That’s like a car mechanic driving around in a rusty clunker. It sends the wrong message.

In just a few short years smart glasses will replace smart phones as the dominant technology people are addicted to. This change could happen as soon as five years from now but will certainly happen within ten years. Just as smartphones changed the game for media, smart glasses will as well. Here’s what radio as an industry can do so we’re ahead of this change instead of being behind it. 

Whether you run a single station in a top 10 market or multiple radio stations in a mid-size market, or really anything in between, there are some critical ways you can up your B2B sales strategy — and you might be surprised to learn that it has to do with marketing!

Your station is already the voice of your community. Or you want it to be. So… what if you also became the online destination website of your community? That’s exactly what smart broadcasters are doing, and you can do it, too, with help from Local Beat.

Too often, we treat our station websites as something separate — a billboard bolted onto the main business, there to host a stream and maybe a schedule. It’s an afterthought. But what if you treated your website like a sister station in your group, programmed to attract, engage, and keep an audience?

In this article, we’re going to dig in and show you some ways to repurpose your radio content to gain more listeners, land more advertisers, and bring in more revenue. Let’s get started!

One of the digital creator gurus that I keep seeing in my feeds is Gary Vaynerchuk, a serial entrepreneur, investor and social media personality. He’s also an American businessman, born in Belarus in 1975 so he’s a fellow Gen Xer. I can relate to a lot of what he teaches and agree with most of what he says. Today, I saw a clip from him that lines up well with advice I give radio stations I work with every day.