Much like a Program Director drives on-air success, a Digital Content Director ensures your online presence resonates with listeners and advertisers alike. If you want your station’s digital arm to be more than just a place to find the stream link, it’s time to give the same level of thought and care to your online content strategy.

Images are crucial for engagement, whether it’s for your advertising blog, news stories, events, or contests. Studies have consistently shown that visuals attract more clicks and keep visitors engaged longer. Traditionally, we’ve turned to stock image services or royalty-free platforms such as Pexels and Unsplash. But now, more sites are turning to AI to help create unique images without the hefty price tags or confusing license agreements.

Recently, I’ve been very encouraged by a new group of radio people asking me if they should start a podcast, radio CEOs and GMs. Here are a couple of the reasons why I always say yes when they ask that question, and I’ll end with a quick word of warning.