What if I told you that local radio has one huge -- some might even call it "unfair" -- advantage over the digital world? An advantage so powerful that when properly leveraged, it can bring advertisers back to your station in droves with results they could only dream of online. So, what's that advantage?

Beasley Media Group CEO, Caroline Beasley, is updating the way ads can be purchased with an innovative idea.

This is great information to use during your sales pitches. Radio continues to do great and surpass cable tv when it comes to advertising.

I read an article not long ago on the internet, that basically gave start up entrepreneurs the impression that sending press releases would have all media literally falling all over themselves to talk about a business for free. Talk about misleading!! 

RAB (Radio Advertising Bureau) contracted ABX (Advertising Benchmark Index) to conduct a new study reporting on marketing wear-out. This looked at whether or not hearing an ad over and over reduces its effectiveness. Guess what? It doesn’t effect radio advertising!