Great shows and stations are very protective of their structure. They are extremely picky about when and how they alter that structure. Their measuring stick for when and where to do so is simple, ‘What’s in it for the listener?’

Everyone is impatient. We want instant results, but that’s not how life works. Each brand passes through 5 stages of growth. I call it the Personality Success Path. Some stages can be accelerated, but none can be skipped.