As much as it pains me to even think about the NBA right now after my beloved Spurs broke my heart in the finals, the series reminded me of just how good a show Inside the NBA continues to be. There are a handful of lessons radio team shows can learn from Inside the NBA. Here are a few.

Challenge yourself to improve—to truly improve—today. Get out of your comfort zone. If you keep hearing only what you want to hear, question why. Real improvement requires uncomfortable truth.

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Olivia Rodrigo "Stupid Song" Hot AC/Top 40, Ye "Gemini Season" Rhythmic/Urban, Honestav & mgk "Crash First" Rock/Alternative, Koe Wetzel "When I'm Gone" Country/Alt Country and more!

There is one highly contagious radio disease we continue to hear in stations across the country.  We call it: Formatus Interruptus.  It is the sound of a radio station constantly disrupting its own momentum.

Convincing listeners to call a radio station is harder than ever, but every show can sound like a party by applying some basic tricks used by great radio personalities. Here are 10 guidelines to get the most from callers, which will attract more listeners!

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Cleveland, Ohio, Country: Taylor Swift "I Knew It, I Knew You" (Overall #1).

A few additional minutes of listening per day can work wonders for ratings performance.  For example, if your station enjoys an average quarter-hour share of 8.0 with a cume of 75,000, extending listening by just 16 extra minutes a day could potentially move that share to roughly 10.2.

Teases are like samples at Costco or the dessert cart at a nice restaurant. Good ones cause the audience to want it so much they have to have it. When Costco gives you a sample, they’re not just being nice—they’re creating desire. That’s your job with teases.

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Taylor Swift "I Knew It, I Knew You"" Hot AC/Country, Bryson Tiller "Drop the Lo" Rhythmic/Urban, Malcolm Todd "Difficult Love" Alternative, Shaboozey "Cowgirl" Country and more!

Ask someone to name a running shoe and you’ll hear familiar winners: Nike, Adidas, Reebok, Brooks, or New Balance.  Ask someone to name a radio station and, more often than not, they’ll mention the stations with the strongest visibility, clearest identity, and most consistent image.  But not necessarily the best station; they name the best-known station.  That distinction matters.