Most personalities are terrible at telling stories. They have good stories. They have plenty. But they tell them like a police report. Chronological. Detailed. Accurate. And completely forgettable.

For most stations, the Morning Show is the cume anchor. It sets the tone, defines the brand, and determines whether listeners stay with you all day, or defect to a playlist on Spotify before they hit the freeway. We created this checklist for our Morning Show Seminar.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Urban/R&B: Kanye West, Travis Scott & Ye "Father."

Today, the comics who dominate Netflix, social media, and arenas like John Mulaney, Ali Wong, or Kevin Hart win by telling stories, not firing off rim-shot jokes. One-liners are considered “old school,” like Don Rickles or Rodney Dangerfield. 

Besides the coaching tip of the day my daily prep also includes headlines making the news that day, essential pop culture updates, a topic of the day and a situation to use as phone topics, an impossible question, ten trivia questions, three hot takes, celebrity birthdays, horoscopes, today in history and today in music history. All curated with care and powered by Radio Content Pro.

Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Conan Gray "The Best" Hot AC/Top 40, Kanye West, Ye & Travis Scott "Father" Rhythmic/Urban, Melanie Martinez "Garbage" Rock/Alternative, Ty Myers "Me Neither" Country and more!

Brand boldly. engage consistently. win daily. Sharpen your strategy. Stay contemporary. Stay local. Stay authentic.  Because in a world of infinite audio choices, the stations that win aren’t louder.  They’re smarter.

What I struggle to understand is why so many radio programmers are nostalgic for how we had to program 30 years ago. Here are the three main ways that continues to happen in market after market and across formats.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. San Francisco, California, Hot AC/Top 40: BTS "Swim" (Overall #1).

The fastest way to add more power to performance is reducing or eliminating personal pronouns. Try it today. Take out all references to ‘I, me, we, us.’ I guarantee it will resonate! This is one of those ninja-level techniques that instantly elevates your content.