Because in radio, if you’re not visible, you’re invisible. And invisible stations don’t win ratings.

Beginning today, March 13th, you can hear the new station on 28 HD subchannels and on the iHeartRadio app.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Chattanooga, Tennessee, Hot AC/Top 40: Harry Styles "American Girls"

Personalities naturally fall into patterns over time. When you find a formula that works, repeating it becomes second nature. On one hand, the familiarity adds a subtle sense of comfort for the audience and confidence in your performance. But it can result in a sense of sameness that doesn’t generate as much excitement as it could or should.

Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Harry Styles "American Girls" Hot AC/Top 40.

If there were a magic button to grow audience without spending money, every station would already be wearing the paint off it. The good news? That button actually exists—and it’s called Promoting Ahead.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Hot AC/Top 40: Bruno Mars "Risk It All" (Overall #1).

Most prep services still operate like it’s 1988. They give you a pile of topics and hope something sticks. That’s not show prep. That’s homework. Traditional prep gives you a reading list. What personalities actually need is a workflow.

Radio has always been good at imaging around holidays, themed holiday weekends and holiday specific contests and promotions. So, there’s an argument to be made for wrapping all of that together and turning our All-Christmas stations into Seasonal Stations year-round. Here’s some thoughts on how and why to do that.

Every week at Radio Station Consultant we watch multiple new songs across radio formats to help us better advise our clients on new music adds. Here are a few of the songs we’re watching this week. Bruno Mars "Risk It All" Hot AC/Top 40, Juvenile & Megan Thee Stallion "B.B.B." Rhythmic/Urban, Gorillaz "The Moon Cave" Alternative, Jason Aldean "Don't Tell On Me" Country and more.