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Plan a successful spring strategy for your station. Personality is paramount. Recruit and groom creative, passionate talents who sound interesting and relish sounding great. Review performances often and provide help. Establish a climate of improvement; provide the necessary tools to complete the job.
You can indeed make any topic or content entertaining, but if you start with relevant and familiar content, you're ahead of the game. Here's a simple and effective way to judge all content, including interview guests, news stories, and segments on your show: The Triple Threat Filter.
Ah, the sweet scent of spring fills the studio, and summer is on the horizon. With the changing seasons come more promotions, giveaways, and special events – and yes, you guessed it – more promos, loads more promos and commercials!
