Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Taylor Swift "I Knew It, I Knew You"" Hot AC/Country, Bryson Tiller "Drop the Lo" Rhythmic/Urban, Malcolm Todd "Difficult Love" Alternative, Shaboozey "Cowgirl" Country and more!

Ask someone to name a running shoe and you’ll hear familiar winners: Nike, Adidas, Reebok, Brooks, or New Balance.  Ask someone to name a radio station and, more often than not, they’ll mention the stations with the strongest visibility, clearest identity, and most consistent image.  But not necessarily the best station; they name the best-known station.  That distinction matters.

Think about how you use media in your personal life. You're multitasking, switching from one streaming channel to another. You watch the DVR while checking a social media feed and conversing with friends via text. Listening in the car is not quite as busy, but it's getting closer.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Hot AC/Top 40: Ariana Grande "hate that i made you love me".

Struggling isn’t failure. It’s feedback. It’s your brain telling you something needs to change. Don’t just power through with the same approach. Shift perspective. Get ruthlessly focused. Prepare better. The struggle is the signal. Listen to it.

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Ariana Grande "Hate That I Made You Love Me" Hot AC/Top 40, Latto & 21 Savage "Hostage" Rhythmic/Urban, Dexter and the Moonrocks & Treaty Oak Revival "12 Steps" Rock/Alternative, Gavin Adcock & Hudson Westbrook "Cheap Thrills" Country and more!

Summer may feel like taking it easy, but it’s no time for your station to take a vacation from the basics. Listeners still expect great radio, and ratings don’t suddenly become generous because someone brought popsicles to the office.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Portland, Maine, Country: Stella Lefty "Boston" (Overall #1).

This is the “sparkling magic” that creates an emotional connection with listeners. It makes your station feel alive, fun, aspirational, and slightly larger than everyday life. 

Strike while the iron is hot. You just crushed a segment and people are fired up? THAT’S when you tell them what’s coming up tomorrow. That’s when you remind them about the podcast. That’s when you ask them to follow you on social. Momentum is everything. Don’t wait until the energy dies.