Here are sixteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Spokane, Washington, Rock/Alternative: Sombr "Back to Friends"

The hook is more than an intro. It’s not a greeting. It’s the first and most important sentence in your setup. Nail it, and you’ve earned the next 30 seconds. Miss it, and they’re off to Spotify before you can say, “I once went viral on TikTok.” Let’s break down six sizzling hook formats that stop the scroll (or the station hop).

I believe one of the biggest reasons radio talent struggle to compete with other digital creators is because we’re too reserved. Here’s why and some thoughts on how we can all add a little edge to our content to help us compete for clicks.

When planning your contests and benchmarks, you’ll improve ratings by following two simple adages. “Fish where the fish are” and “use the right bait.”

Here are sixteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

As you make holiday programming plans, take some notes from Hallmark. They turn their TV channel into a Christmas machine and their audience rewards them with massive viewership, brand loyalty, and cultural relevance.

Because that blinking light on Line 3? It’s not your ex. It’s a fan. A superfan, probably. Maybe even a ratings-carrying, quarter-hour-boosting, diary-filling unicorn. And you’re sending them straight to Nowheresville.

Listen to your talents execute a talk set and time when they start talking.  How long does it take before they express interesting content?  If it’s over 8-seconds, you are losing listeners. 

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Eureka, California, Latin, Bad Bunny "DtMF".