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The holiday tunes have gone to bed! However, we've seen what all holiday all the time can do for ratings. That has to get your wheels turning...are there holidays we're missing and could be banking on?
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Cleveland, Ohio, Christmas: Bobby Helms "Jingle Bell Rock" (Overall #1).
A common strategy for enhancing radio shows is building equity in the strongest features while eliminating weaker content. Radio personalities often become attached to segments that don't resonate with their audience, usually because it’s easy to prepare and perform or out of habit. 
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Urban/R&B: Pooh Shiesty "FDO".
Why did you get into radio? Because you couldn’t imagine doing anything else for a living, or because it beat a time clock and a hard hat? There are two kinds of on-air personalities in radio today. Entertainers, and shift workers. Nothing morally wrong with either. But only one has a future.
Radio listening habits have changed—and news delivery must evolve just as quickly. The classic five-minute news wheel is fading fast, even among the major networks. Today’s winning music stations deliver news in quick, high-impact bursts that fit modern attention spans.
The difference between you keeping your meat in the seat vs AI Ashley taking over is the fact that you can stay local! You can immediately talk about a heavy snowstorm bashing your listening area. You can stop the music and crack the mic when a devastating event occurs.
Here are eighteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.
The fastest way to increase your ratings or top-of-mind awareness is with an ad campaign on your radio station. Even high-performing shows attract fewer than half of the station’s total weekly cume, which is a valuable audience to recruit. For the majority of radio stations, fewer than 40% of the station’s total cume tune in to the morning show. These are prime candidates.
Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Dallas-Fort Worth, Texas, Christmas: Brenda Lee "Rockin' Around The Christmas Tree" (Overall #1).
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