Are you playing The Ratings Game? That’s a serious question. Some stations chase away fans trying to capture an extra quarter-hour or two from ratings respondents representing a tiny fraction of the population. And they’re different types of people.
The New Rules Of The Ratings Game Read More »
MrBeast has built a billion-dollar empire by doing the kinds of things radio once owned. His playbook is shockingly familiar: outrageous stunts, community involvement, massive prizes, and emotional payoffs. The difference? He plans, stages, and executes them with precision that makes most radio stunts look like middle-school pranks.
The MrBeast Playbook: What Radio Can Learn from YouTube’s Biggest Showman Read More »
Each question checks all boxes for what makes a great interview question. They’re simple, yet designed to reveal layers of the guest’s personality. And they demonstrate that the show host is curious and interested.
10 Can’t-Miss Interview Questions Read More »
In the spoken word, crutches are like the pesky stagehands who inadvertently stumble into the limelight. They’re filler words or phrases used while you rummage through the cupboards of your mind for the right words to say next. The problem is that crutches work as intended. They fill time while your brain catches up, but soon, they become ingrained habits that we hardly notice.
Personalities: Get Rid Of Those Annoying Habits and Crutches Read More »
Coaching should be the most powerful tool in your programming arsenal. It’s where good shows become great—and great shows become iconic. The problem? Most aircheck sessions are built around critique, not creativity.
Four Killer Aircheck Techniques for More Productive Coaching Sessions Read More »
Your station is already the voice of your community. Or you want it to be. So… what if you also became the online destination website of your community? That’s exactly what smart broadcasters are doing, and you can do it, too, with help from Local Beat.
Launch a New Local Brand (Without Breaking Your Brain or Budget) Read More »
Think of your station like a bucket full of water—each drop a listener you’ve worked hard to earn. But here’s the problem: Your bucket leaks. Listeners leave. They move, change habits, discover podcasts, binge TikTok, and get AirPods for Christmas.
The Leaky Bucket: Why You’re Losing Listeners (And What To Do About It) Read More »
If you’ve ever sat through an aircheck session plotting your escape route—mentally tunneling through the wall like Andy Dufresne in The Shawshank Redemption—you’re not alone. Most aircheck sessions suck. They suck for the PD. They suck for the talent. And everyone in the room knows it. But here’s the good news: They don’t have to suck.
Why Aircheck Sessions Suck (and How to Fix Them) Read More »
You know in your heart that a call-in-to-win contest doesn’t work. The days of lighting up the phones with “Caller #9” mechanics are over. Worst of all, they’re a terrible listening experience for the other 98% of your audience. Yet, contests still have power—if we evolve the execution. It’s time to turn contests into games. And yes, they are different.
Contests Are Good. Games Are Better. Contests That Are Also Games Are Gold Read More »
Personalities interpret “add energy” as “talk faster,” “shout more,” or “slam some uptempo techno under the break and hope for the best.” Suddenly, your midday host sounds like a used car dealer on the last day of a blowout tent sale. But here’s the secret: Energy isn’t about volume. It’s about voltage.
Crank It Up: Why Your Show Doesn’t Need to be Louder – Just More Alive Read More »
