Stephanie Blue
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According to the document, the Delete Delete Delete mandate aims to “modernize the Commission’s regulatory framework and pave the way for the next generation of innovation.”
When I was in school, maaaaany moons ago, I remember we had morning announcements done over the P.A., but it was in the style of morning news. It sounded like a radio morning show. We all loved it! Made listening to announcements a lot easier and, well, we ACTUALLY listened. I’ve seen this trend dissipate quickly. I don’t know of any schools that still have a student radio-esque style announcement crew.
Radio is changing. With the introduction of AI, many managers are trying to find a new way to fight these changes. We don’t need to reinvent the wheel. Live and local radio will always be pertinent. The audience will always want to feel close to the on-air staff, especially through tough times.
When creating promotions, you don't have to ONLY look at the big picture. Find out what schools near you have events coming up: Easter Seals fundraising, homecoming games, dances, sports...pick one a week and show up!
RAB (Radio Advertising Bureau) contracted ABX (Advertising Benchmark Index) to conduct a new study reporting on marketing wear-out. This looked at whether or not hearing an ad over and over reduces its effectiveness. Guess what? It doesn’t effect radio advertising!
