Stephanie Blue
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What do you think your own kids would want to hear on their way to or from school? I’m not talking about the music because if my kids ask for the “6 7 song” one more time…. What do you think they’d want to hear during a morning show?
The holiday tunes have gone to bed! However, we've seen what all holiday all the time can do for ratings. That has to get your wheels turning...are there holidays we're missing and could be banking on?
The difference between you keeping your meat in the seat vs AI Ashley taking over is the fact that you can stay local! You can immediately talk about a heavy snowstorm bashing your listening area. You can stop the music and crack the mic when a devastating event occurs.
We will all be opening gifts soon. Some of those gifts will challenge our acting skills. "Oh Aunt Clara sent a pink nightmare of a deranged bunny suit again...so thrilled." We'd love to see pictures and hear all about the worst Christmas present you've ever received!
I don't know about you but I am DRAINED. I have a full time job, a part time job, going back to school next month, and have two kiddos. This momma could use a break! I think a lot of us out there are in the same boat, rocking in the storm, looking for a beach to crash on. Dads! You too! There are a lot of dads out there holding it all together at home!
Radio continues to dominate when it comes to a client's return on investment. With a new look into these stats we can see exactly where money is being spent. The Association of National Advertisers' latest report shows new measurement tools and shifting media trends relay a new picture of the ROI from audio advertising.
The first time I caught wind of Gelder was on Tik Tok, like so many artists I've mentioned. This time was different.
Research has shown listeners still don't trust artificial intelligence. Once they know whatever they are hearing was artificially created, they are more likely to turn the station.
It’s imperative to stay local. I know it’s pounded into our brains often, but this is the reason radio will be around forever.
When we’re on air, we want to instill elation in our listeners. We want them to get to work with a smile on their face after they just spent the last 20 minutes with us in their car. The last thing we want is to create sadness for their day. That being said, with the holidays, I think it’s appropriate to address the sadness some may feel this time of year.
