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2 thoughts on “Congratulations to our $250 Gift Card Winners!”
Ratings estimates are of no value in small markets. Our small business owners and clients are not sophisticated enough to understand them, nor is our sales reps.
Every station has value in a small market scenario, even the lowest rated station. This is because it takes a small number of new customer household relationships to make a valuable impact with any local advertising client.
Because we are mostly format exclusive, listening data for programming purposes is mostly useless.
I did choose to subscribe because I already subscribe 😉