Chef Gordon Ramsay’s direct approach and focused advice could be a quick fix for radio shows and stations. You may think there’s no such thing as a quick fix because your station is complicated, your market unique, and there are so many “cooks” in your radio “kitchen” that it’s hard to get things done. But just like the restaurants Ramsay advises, it’s easy to get lost in the weeds and lose sight of how your station sounds to your audience.

How do you achieve greater morning ratings?  We provide the following “25-morning essentials.”  The Lund Consultants created the concept of the 3-M’s, believing that virtually all top-rated stations have three things in common: Mornings, Music, and Marketing. 

Delivering station promos, conducting a contest, and providing info like weather and traffic is not “content.”  The concert calendar, celebrity birthdays, “This Day in History,” community events, and similar lists are typically perceived as on-air clutter.