Now, being “local” means more. It means relevance, not geography. It’s about being in tune with what your audience is going through — today, right now, in their town. That requires awareness, sensitivity, context, and immediacy.

Plan a successful spring strategy for your station. Personality is paramount. Recruit and groom creative, passionate talents who sound interesting and relish sounding great. Review performances often and provide help. Establish a climate of improvement; provide the necessary tools to complete the job. 

You can indeed make any topic or content entertaining, but if you start with relevant and familiar content, you're ahead of the game. Here's a simple and effective way to judge all content, including interview guests, news stories, and segments on your show: The Triple Threat Filter.