Podcast Vs Radio

As soon as podcasts were introduced, there were people in the radio industry who were concerned this could affect radio shows. Will people want to listen to podcasts over morning shows? Will we lose listenership? How will our cume be affected? The introduction of podcasts had managers everywhere scrambling to figure out how to battle another form of media.

We are in 2024 now, so podcasts have been around for over 20 years. Can you believe that? 2003 was the year Dave Winer created the first RSS feed. A year later, Christopher Lydon and Adam Curry invented the iPodder, which was the first podcast listening device.  If Adam’s name sounds familiar…yes, it’s the same guy who was one of the first MTV VJs. He was, actually, HUGE in the podcast movement! Curry was one of the founding fathers in paving the way for podcasts. He helped mold how podcasts would be easily available to anyone who wanted to listen to, or produce.

In the beginning, the main podcast topics were technology, music, movies, and politics. Those were the most popular shows springing up. Then, in 2006, Ricky Gervais realized having a podcast to accompany his “The Ricky Gervais Show” on the radio would benefit the latter. Remember, that was in 2006. It wasn’t until recently radio in the US found podcasts relating to the on-air shows would greatly aid the on-air reach. How do you do that without losing interest in your live on-air show?

The best way to podcast for your station is to create a “Best Of” podcast. Everything should be recorded, anyway.  While you are on air, after you’ve done a bit where you KNOW was good, write down the time it happened. At the end of the show, take all those bits and compile them into a “Best of” podcast. Post them daily, or even weekly.

Another thing my morning show cohost and I did was an after-show podcast where we got to be a little more goofy. We were really into the sci-fi aspect of current events. We would do about half an hour covering topics like Elon Musk’s venture into space and odd things found in the ocean. Listeners had the opportunity to hear more of our personalities. This is a huge win if you are actually friends! The chemistry is showcased a lot more during podcasts.

The benefit to podcasts is:  1) your audience gets to listen when they can, but it also shows your personality. 2) This, in turn, will make them want to listen more. They’ll tune into the show and badabing, your cume has expanded.

Podcasts don’t have to be your enemy. Use them to your advantage! Personally, I love listening to radio show podcasts. A lot of times we get a different “view” of the on-air talent and feel closer to them. All this turns into more listeners, which turns into more revenue.

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