Finding Promotions Teams

When posting your ad for promotions, the verbiage is important. I’ve seen a lot of ads saying, “Be willing to work weekends, nights, and be flexible.” Well, that right there is telling me you kind of own my hours. I’m supposed to be able to work as soon as you ask?

Street Teams, or promotions teams…for some reason, these have become a thing of the past. It might be because it’s been pretty difficult to find people willing to work weekends and nights. Face it, we do expect a lot of them, especially for big events. The promotions team usually consists of college age kids and when you want them to give up their fun time, that’s a hefty order. So, how DO you find qualified candidates for this position?

We know they have to be trustworthy. I’ve had to watch over some employees when we started to notice things missing. Simple “what would you do” questions in the interview can help weed out the would-be thieves. “What would you do if you noticed a fellow team member taking things. Would you tell management immediately, or talk to them first…”

They need to have the drive for radio, promotions, or marketing. We’ve had staff act like they were all in, only to see they just wanted to drive the golf cart around and not, actually, put in any work. Hire them, but do a 30 day probation. If they are constantly being told to stand up or take initiative, it’s not going to work. We want our team to WANT to learn and WANT to make the event a successful one!

That being said, offer to teach them other aspects of radio. Find out what part of the industry they are interested in. Could it be production, promotions, sales, marketing, or even being on-air? Let them know, if they show true initiative, if they prove they really want to be successful in the industry, you are willing to take time to teach them other skills, outside of the street team. I don’t see a lot of that when stations are looking for promotions teams. When I started off as a promotions team member, I offered to help with EVERYTHING. I even worked in the commercial traffic department, just so I could prove I wanted to be a big part of the team. 6 months later, I was doing morning radio.

When posting your ad for promotions, the verbiage is important. I’ve seen a lot of ads saying, “Be willing to work weekends, nights, and be flexible.” Well, that right there is telling me you kind of own my hours. I’m supposed to be able to work as soon as you ask? Remember, you are aiming for the college age kid…they have classes, college extra curriculars, some are in fraternities or sororities….they have a LOT going on. That sentence may turn off some pretty good candidates. Get their schedules ahead of time. In the interview, ask them for availability. This seems like a no brainer, but you’d be shocked to find out this isn’t addressed a lot of times in the initial interview. You could even put it on the app, which is a great way to take out the ones who aren’t ready for this sort of commitment.

Offer incentives…if they work a show, they get tickets. And I mean WORK the show. Not just show up to stand there. Let them know, from the beginning, if they aren’t actually working, they don’t get the tickets. Hang onto the tickets until the promotional event is over. I know promoters are being stingy with these but include those team members in the initial event offer.

And for the love of everything, HAVE STREET TEAM GEAR! I recently left a company that would not order staff station gear, let alone, street team. I changed stations within the company, literally moved next door, and they didn’t order me anything to wear at events. If you want them to represent your company, let them represent your company! A lanyard doesn’t cut it.

Promotions teams are still so important. We want people out there, with big personalities, to talk with listeners and interact! If you want hard workers, show them you are invested in their future in the business if they are willing to put in the work.

 

Photo courtesy of Freepik

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