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This is great information to use during your sales pitches. Radio continues to do great and surpass cable tv when it comes to advertising.
I read an article not long ago on the internet, that basically gave start up entrepreneurs the impression that sending press releases would have all media literally falling all over themselves to talk about a business for free. Talk about misleading!!
RAB (Radio Advertising Bureau) contracted ABX (Advertising Benchmark Index) to conduct a new study reporting on marketing wear-out. This looked at whether or not hearing an ad over and over reduces its effectiveness. Guess what? It doesn’t effect radio advertising!
