Listeners today aren’t on-off switches. They’re volume dials.  They turn you up.  They turn you down.  They sample.  They rotate. Your job? Give them a reason to turn you up and leave you there.

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. Katseye "Pinky Up" Hot AC/Top 40, DJ Khaled, Future & Lil Baby "One of Them" Rhythmic/Urban, Evanescence "Who Will Follow You" Rock/Alternative, Ella Langley "Bottom of Your Boots" Country and more!

The “—est” factor is the biggest benefit your P1 listener believes they receive from your station.  It’s the defining word that ends in “—est.” The strongest.  The fastest.  The funniest.  The hottest.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Raleigh-Durham, North Carolina, Hot AC/Top 40: Olivia Dean "Man I Need."

The greatest performers know that a key to their success is seeking and accepting feedback. Take the time. Feedback is the breakfast of champions. The best in the world actively hunt for it. They ASK for critique. They PAY for coaching. They WANT to know what they’re missing. Mediocre performers avoid feedback because they’re scared of what they’ll hear.

This is tornado, hurricane, wildfire, and unfortunately, random-breaking-news season.  The question isn’t if something major will happen in your market.  The question is: Will your station be ready when it does?

Here are a few of the songs we’re watching this week. Ravyn Lenae ft/Dominic Fike "Reputation" Hot AC/Top 40, Key Glock "Loco" Rhythmic/Urban, U2 "In a Life" Rock/Alternative, Dan+Shay "Say So" Country, Charley Crockett "Lonesome Dove" Alt Country and more!

Most personalities are terrible at telling stories. They have good stories. They have plenty. But they tell them like a police report. Chronological. Detailed. Accurate. And completely forgettable.

For most stations, the Morning Show is the cume anchor. It sets the tone, defines the brand, and determines whether listeners stay with you all day, or defect to a playlist on Spotify before they hit the freeway. We created this checklist for our Morning Show Seminar.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Urban/R&B: Kanye West, Travis Scott & Ye "Father."