Programming

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How do you achieve greater morning ratings?  We provide the following “25-morning essentials.”  The Lund Consultants created the concept of the 3-M’s, believing that virtually all top-rated stations have three things in common: Mornings, Music, and Marketing. 
Delivering station promos, conducting a contest, and providing info like weather and traffic is not “content.”  The concert calendar, celebrity birthdays, “This Day in History,” community events, and similar lists are typically perceived as on-air clutter. 
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