We're often asked, "What new radio trends have staying power and will be successful?"  Answer:  Formats that have been researched for a particular market and demographic, from Rock to Country to Modern Adult Contemporary. Their cutting edge lies in marketing.  After programming and formatics are perfected, promoting aggressively, creatively, and cost-efficiently involves using the station itself as a selling medium. 

Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Listeners aren’t choosing a station because of a clever music position or your promise of fewer commercials. They’re choosing how they want to feel. That's why a winning programming strategy targets mood, not facts. You're selling format features, but listeners are buying emotion.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States Hot AC/Top 40 #1 Sabrina Carpenter "Manchild" (Overall #1).

Quantitative research is good for measuring awareness, recall, and some images of morning shows; however, focus groups are better for digging into and discovering what people think about the show.  We’ve conducted many focus groups and provide the following major conclusions from watching people talk about mornings.

Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

7 seconds go by quickly. But that's exactly how much time personalities have to keep the listener's attention when launching a talk segment or changing a topic. The 7 Second Challenge is a real thing, and it's intimidating. It's also more complex than many broadcasters think.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Philadelphia, Pennsylvania Country: Morgan Wallen & Tate McRae "What I Want" (Overall #1).

Writing and producing radio promos is an art.  Fun promos challenge the imagination and illustrate the synergism of the station and station attitude. Consider these Stationality rules for your imaging promos.

Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.