Air personalities know their audience and customize their on-air approach around the lifestyle of their listeners.  Visit the audience on their “turf” and observe their activities in your show prep.      

Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Personalities interpret “add energy” as “talk faster,” “shout more,” or “slam some uptempo techno under the break and hope for the best.” Suddenly, your midday host sounds like a used car dealer on the last day of a blowout tent sale. But here’s the secret: Energy isn’t about volume. It’s about voltage.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Cleveland, Ohio, Country: Morgan Wallen & Tate McRae "What I Want" (Overall #1).

Providing clear and detailed directions each time serves as a blueprint for success. It not only enables talent to focus on their performance but also ensures they deliver the best reads and results for your station.

Today’s “e-personality” challenge is not to treat voice-tracking as work on an “assembly line.” Consider these tips on creating an entertaining show – whether voice-tracked or live – to make a great listener connection.  Also, this is an excellent list of programming basics.

Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

There is something magnetic about big stars. It’s not always what they do—it’s who they are. They radiate a warmth that makes people feel connected. Fans don’t just watch or listen. They like them and feel they know them in at least a small way. For performers, likability is a fundamental requirement. For stars, it's a superpower.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Sarnia Clearwater, ON, Canada, Hot AC/Top 40: Alex Warren "Ordinary" (Overall #1).

Stop doing things on your show that you do only because you've always done them. Is there still a reason to do a particular feature?  If not...Why are you still doing it?  Inertia is a leading killer of radio programs.