Radio is great with storytelling because it taps directly into the imagination, emotion, and attention of the listener in a uniquely powerful way. Here are key reasons why radio excels at storytelling.

Here are fifteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Every station has imaging that plays between most songs, and that liner talent speaks more often than any DJ!  But is your imaging effective and selling the right messages? Make your imaging work harder.  Evaluate and update your imaging plan. Practical imaging sells reasons to listen to your station.  Consider these ways to enhance your station imaging.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Bend, Oregon Hot AC/Top 40: Huntr/x "Golden" (Overall #1)

Sonic Branding has nothing to do with the hamburger chain.  In recent years, we’ve seen an increase in brands launching audio identities for the first time, according to Made Music Studio, which provides sonic branding for HBO, AT&T, American Express, and others.  Sonic branding is also called audio branding or acoustic branding, and it is the sound of your brand. 

When it comes to format roulette, look before you leap.  Don’t change formats too quickly. Fine-tuning your present format may be a good option.  The best format in radio tends to be longevity; consistency has its benefits. 

Here are fourteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Think of your station like a bucket full of water—each drop a listener you’ve worked hard to earn. But here’s the problem: Your bucket leaks. Listeners leave. They move, change habits, discover podcasts, binge TikTok, and get AirPods for Christmas.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Detroit, Michigan, Hot AC/Top 40: Justin Bieber "Daisies" (Overall #1).

What are the secrets of becoming an entertaining personality?  While virtually all stations embrace the digital technology of voice-tracking varied dayparts outside of morning drive, the voice track talent’s performance helps build Stationality.