Funny doesn’t land unless the audience already likes you. And that’s the trait nobody talks about enough: Likability. If listeners don ’t like you, jokes won’t land. You’ll sound like that guy who tells a joke at a party and everyone suddenly decides to go refresh their drinks.

PDs make time for the DJs, display a genuine interest, and help them perform better.  Conduct a critique session at least once a week.  Consider these guidelines for analyzing air­checks and offering guidance.

Here are sixteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

Let’s get one thing straight: If you’ve spent years on the radio, you’re a content creator. You might not realize how valuable you are to brands, startups, and agencies scrambling to figure out what you do every single day. They’re over there holding brainstorming sessions and hiring teams to produce the kind of content you’ve been cranking out between songs, spots, and sports scores—with a mic in one hand and coffee in the other.

The artist known as Ejae provides the singing voice for Rumi in Demon Hunters. She had an even bigger part writing songs for the movie, including the main song "Golden."

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Florence, South Carolina, Religious, Forrest Frank "Your Way's Better."

Could a fully staffed station, with on-air talent 24/7, still dominate a market? I believe the answer to that question is yes, but all the stars would have to align. Here's how it could work.

Halloween has a rich tradition of music that sets the spooky mood for parties, trick-or-treating, and haunted houses. Here is our list of the best-known Halloween songs that are perfect for getting into the spirit.

Develop benchmarks that are not the mere reading of show prep. PPM research says “lists” like Celebrity News, Birthdays, and This Day in History are tune outs.  Develop benchmarks which engage the listener.

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.