Most stations run promotions during ratings sweeps to grow their audience. Even as PPM has changed how we promote, one truth remains: if your promotion doesn’t grab attention, it doesn’t matter how it’s measured.

Coaching improves talent performances.  A major responsibility of programmers is to motivate, stimulate, counsel, and critique the staff. These intangible "show improvement" sessions should take priority in your organization's structure. Consider these guidelines for analyzing airchecks and offering guidance.

Many radio stations have bloated music libraries that negatively impact their programming. While variety is important, too many songs — especially the wrong ones — can dilute a station’s identity, weaken its brand, and reduce listener engagement. Does Your Music Library Need DOGE?

Great morning shows don’t happen by accident — they happen by design, prep, timing, and occasionally caffeine levels that should probably require FDA approval. Here are six tips to make your morning show sharper, funnier, more relevant, and harder for listeners to turn off. 

Two weeks before Christmas, Edison Research hosted a webinar unpacking its latest Infinite Dial and Share of Ear findings.  If you thought “nothing ever changes in audio,” Edison politely disagrees. Here are the highlights that matter, plus a few that should make you raise an eyebrow.

A new MRI-Simmons survey finds that nearly two-thirds of Americans say radio is either “very trustworthy” or “trustworthy,” ranking it second only to newspapers.  There is a mere one percent difference between the two media types.

Radio ratings are driven not just by how long people listen, but by how often they return. With the average listener tuning in for only about ten minutes per occasion, the winning strategy is simple: increase the number of daily listening occasions. When you create more reasons and more appointments to listen, you create more quarter-hours—and that builds stronger ratings.