John Lund
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While music, talents, and promotion are essential, creating a one-on-one relationship with each listener requires instilling a distinctive on-air personality or Stationality. It requires more than just playing the right music or having the best contest. The depth of programming knowledge necessitates reaching out and touching the listener, developing new ways of marketing radio, and being a music source.
Plan a successful spring strategy for your station. Personality is paramount. Recruit and groom creative, passionate talents who sound interesting and relish sounding great. Review performances often and provide help. Establish a climate of improvement; provide the necessary tools to complete the job.
A radio station's website should be designed to engage listeners, provide essential information, and offer various interactive features. The main reason listeners go to the website is to hear the stream. For others, they want to know the weather or what songs have been played recently. Here’s a comprehensive list of elements that a radio station’s website should contain.
What’s “U?” It’s the major benefit that core listeners derive from the station. “U” is what the station means to them, what’s expected, and the biggest attribute of listening. It’s likely the music or some other quality.
