Andy Meadows
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Religious broadcasters have clearly gotten the message that we all have to be cranking out more content to compete in an era of segmented media fighting to get the attention of an audience whose attention spans shorten by the day. There were a row of new media companies actively capturing, and I assume live-streaming, high quality audio and video content outside the exhibit hall, and that continued when I entered.
Recently, I’ve been very encouraged by a new group of radio people asking me if they should start a podcast, radio CEOs and GMs. Here are a couple of the reasons why I always say yes when they ask that question, and I’ll end with a quick word of warning.