10 Reasons Media Companies Love HubSpot CRM

Having been in media sales, I’ve had the opportunity to work with a variety of CRM systems. I’ve seen firsthand the challenges that come with adopting and effectively using these tools.

Among all the CRMs I’ve encountered, HubSpot CRM stands out as the most intuitive and powerful solution for media sellers. Its customizable features, ease of use, and comprehensive analytics make it an invaluable asset for any media sales team.

Transitioning from other complex systems to HubSpot CRM was a game-changer for me and allowed me to streamline my processes and significantly boost my productivity. Now, being on the other side of it and helping media companies switch to the HubSpot CRM, I have seen the success time and time again.

Here are 10 reasons why media companies love HubSpot:

  1. Customization and Quick Launch: HubSpot CRM offers customizable fields, pipelines, workflows, and reports to fit an organization’s specific needs. Its user-friendly design allows sales teams to get up and running quickly, avoiding the complexity that often hampers adoption.
  1. Ease of Use: Designed with the salesperson in mind, HubSpot CRM is user-friendly and has a great user experience, making it easy for salespeople of varying tech savviness to adopt and use effectively.
  1. Accurate Forecasting and Pipeline Visibility: Provides managers with accurate, up-to-the-minute views of the sales funnel, including deals won and lost, appointments scheduled, and contracts sent. This helps in smarter coaching and saves time on forecasting.
  1. Improved Analytics and KPI Tracking: Offers a wealth of analytics and reporting tools valuable to both managers and salespeople. It helps track crucial KPIs like sales cycle length, conversion rates, and deal amounts, enabling better sales strategy management.
  1. Automated Data Entry: Tracks customer interactions automatically and offers various automation functions, saving time on data entry and allowing salespeople to focus on selling.
  1. Organization and Prioritization for Salespeople: Helps salespeople prioritize their activities by creating lists, call queues, and tasks. This ensures they are engaging with the right prospects at the right time.
  1. Sales Enablement Tools: Integrated with HubSpot’s Sales Hub, which includes tools for automated sequences, email scheduling and tracking, document management, and more. These tools help salespeople work smarter and faster.
  1. Content Marketing Integration: Seamlessly integrates with HubSpot’s marketing tools, allowing media companies to manage and distribute content, track performance, and optimize content strategies all from one place.
  1. Automated Workflows: Automation features streamline repetitive tasks such as email marketing, lead nurturing, and follow-ups, freeing up time for more strategic activities.
  1. Free CRM: The HubSpot CRM is 100% free, offering all the core functionalities without any cost. Additional sales enablement tools and advanced features are available as add-ons, allowing media companies to choose what fits their budget and needs.

These combined features and benefits make HubSpot CRM a valuable tool for media companies, enhancing operational efficiency and marketing effectiveness. Need help making the switch? LeadG2 has assisted several media companies with transitioning HubSpot!

Emily Hartzell is the VP and Senior Director for LeadG2. She’s an inbound marketing and B2B sales expert with a degree in Mass Media Strategic Communication from the University of Missouri.

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